World-class e-commerce photography studio opens in Durban

StudioK, a compact all-in-one photography studio for professional e-commerce shoots, officially opens in Durban North in January 2022. The studio, which is backed by renowned Studio[K]irmack in Cape Town, brings best-in-class automated product photography technology to the port city, including the advanced Orbitvu Alphastudio XXL – the first of its kind in South Africa.

Shaun Burgin

Co-founders Shaun Burgin, Lance Howarth and Craig Bellingham are “beyond thrilled” with the launch of StudioK and ready to help businesses with their e-commerce product photography needs. “Settling here makes perfect sense, given that Durban is where so many of the country’s major import warehouses are located,” says Burgin. “This means a faster – and more affordable – turnaround time for photography projects because assets are often at your fingertips.”

“We aim to be the photography and e-commerce content solution of choice in KwaZulu-Natal,” adds Bellingham, whose company has completed numerous projects for clients including adidas, Puma, Pick ‘n Pay Clothing , Jeep, Dunns, Sealand. , HiTec and many top brands – since the opening of Studio[K]irmack in 2008. “StudioK will offer world-class technology and services, with technology that offers automatic background removal, so customers can create ready-to-use templates, packshots, rotations 360 degrees and videos in minutes.”

The day-to-day management of StudioK’s operations will be in the hands of Burgin, as CEO and majority shareholder. Bellingham, who is CEO of Studio[K]irmack, will work closely with Mother City’s StudioK, providing guidance and assisting with overflow work and specialized production requirements as needed. “As a business partner, our strong design and video capabilities underpin what StudioK has to offer,” he explains. “And vice versa, of course.”

“Having high-quality visuals today is absolutely essential for anyone with an online retail presence – whether large or small business –,” says Burgin. . “To put it simply: Great photos drive conversions, while subpar ones don’t. Web customers can’t physically touch your products, so you need to make sure you’re giving them as complete a virtual experience as possible.

It was the idea of ​​this optimal end-user experience, coupled with efficiency and versatility for business, that inspired the design of StudioK’s facilities. Over a period of four months, the studio came to life in Kensington Square; all clean lines and neat features, and soon a 5m x 4m infinity wall (making it one of the largest in Durban and also a rarity in the area, and something that Bellingham says will excite Durban photographers) and the first Orbitvu XXL machine. Orbitvu has a global footprint and is widely used for automated product photography in the United States, Europe, and Japan. Bellingham is the brand’s official agent in South Africa.

“StudioK is fully equipped to handle both small and large products, as well as live models,” says Bellingham. “The technology has a built-in backlit turntable and powerful full-size LED lights, and allows us to upload the final images directly to a retail website, or wherever the customer needs them. they send it, we’ll capture it – and fast too.”

In 2022, StudioK will focus on establishing itself as Durban’s leading photography and e-commerce content studio. Longer term, Bellingham and Burgin have even bigger plans, including exploring interactivity and user experience in the rapidly changing world of e-commerce.

Cathy W. Howerton