Why Your Business Needs Digital Marketing

Digital technology has now permeated widely in all areas of business, from advertising campaigns to customer interactions. It’s not just large companies that can benefit from this change. Even small and medium-sized businesses can benefit from digital marketing. After all, every business needs an effective process to reach the target audience through to making sales.

Digital marketing has become an undeniably crucial aspect of any business marketing strategy. Let’s find out how it can generate revenue for your business.

What is Digital Marketing?

As the name suggests, this marketing strategy uses online media and digital technologies to implement marketing strategies. You can either employ an in-house team or get help from an expert internet marketing services.

Social media giants and microblogging sites, including Facebook, Google, and Instagram, use algorithms that affect your visibility and advertising costs. These marketing activities allow businesses to digitally connect with their customers. Digital marketing is a spectrum with various methods, some of which are:

  • Content marketing
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Inbound Marketing
  • Social Media Marketing (SMM)
  • Affiliate Marketing
  • Advertising by e-mail

To gain visibility, the marketing team and business owners must familiarize themselves with the latest trends and techniques. To get the most out of the returns, you need to make sure the team invests in the right types of media and activities.

Digital marketing can be grouped into six fundamental pillars that the team must know to develop an effective strategy. Here are the pillars in brief:

  • Strategy and management: Objectives – analysis, strategy, resourcing, structure, marketing technology, data, integration, marketing and sales alignment.
  • Goals and Metrics: Forecasting, digital reporting, attribution, and consumer insights.
  • Media: paid and proprietary media, search ads, social media and display.
  • Experience: website, apps, customer service.
  • Messaging: social media, email, chat and personalized interactions.
  • Content: Interactive tools, product and blog content, PDF download.

The impact of digital marketing

The impact of digital marketing is immense and evident in people’s interactions, habits and lifestyles, as the following statistics show.

  • About 3.03 billion people use some form of social media. Internet accessibility is more important than ever, fueled further by the pandemic.
  • 93% of all website traffic can be attributed to search engines.
  • 82% of people do research online before making a purchase.
  • 50% of consumers are positively reinforced by brand names or endorsed by influencers in search results.

Benefits of digital marketing

To reap the benefits of digital marketing, you need to be aware of its benefits, which we will briefly discuss.

1. Mobile access

With 77% of smartphone users in the United States alone, it makes sense for businesses to use digital marketing to reach audiences through ads, emails, text messages, and social media. You can connect with customers through different apps and platforms on their phone.

2. Flexibility

The beauty of digital marketing is its multitude of options. You can market through social media, blog posts, emails, banner ads, etc. The wide range of possibilities makes it possible to try out different strategies, which can then help identify the best one while stopping poorly performing campaigns.

3. Enlargement

The influence and popularity of online shopping has exploded during the pandemic. And what better than digital marketing to expand your brand awareness and take advantage of a rising sales trend?

4. Multimedia

A collaborative approach incorporating various content, including videos, blogs, photos, and audio, has a much better response to product placement than other methods.

5. Influencer engagement

Social media has had a significant impact on marketing strategies. With the most influential figures in modern culture endorsing products through their social media handles, their followers can become your customers if you play your cards right.

6. Authority

Use your product or industry to speak openly about real issues and spark discussion. This allows you to establish your expertise and knowledge on these topics, which earns the trust of customers.

7. Tracking

Customer tracking helps you collect valuable information regarding their buying decisions. Before a purchase, advertisements and types of content can help you discover the most effective marketing methods and improve current marketing strategies.

8. Fairness in business

Perhaps the most important benefit of digital marketing is the equal opportunity enjoyed by all businesses, large and small. The online aspect has allowed small businesses to compete against established brands. They can quickly increase their customer base by approaching customers on various platforms.

9. Budget adjustment

Another advantage for small businesses is the low costs involved in digital marketing. The wide reach coupled with profitability has contributed to the massive popularity of internet marketing services.

10. Help with conversions

Conversions from subscribers to customers and deals are best understood by tracking traffic. Compared to traditional forms of marketing, digital marketing enjoys higher conversion rates. Thus, robust strategies can increase revenue for small businesses.

11. Target the right audience

Target marketing is only possible with digital marketing. This makes it easier to achieve predetermined goals and interact effectively with the target audience; digital marketing ticks all the boxes of a form of personalized marketing.

12. Help with mobile marketing

The increased use of smartphones has led to the inclusion of mobile marketing in the digital marketing sphere. Therefore, more and more companies are developing mobile-friendly websites.

13. Increases brand reputation

Attracting more customers is the main initiative of any business. This translates into the maximum possible clicks for your website and marketing platforms in digital marketing. Then, as you gain recognition for your brand by offering them the desired products and services, your reputation is strengthened.

14. Influencing Buyers

The goal of digital marketing is to influence potential customers to increase conversions. With clear instructions and CTAs, or calls to action, you’ll guide more customers to a conversion.

15. Delivers Measurable Results

Unlike traditional marketing, digital marketing helps you compare and analyze sales and customer profiles to see the impact of your marketing strategies, even across different marketing platforms.

16. Improves customer relations

Accessibility and ease of communication are essential to the good relationship between businesses and consumers in digital marketing. The brand can quickly and effectively respond to consumer questions and concerns in real time, thereby generating buyer trust and loyalty. It also helps to collect customer feedback to know their needs and solve their problems. The result is increased sales and higher revenue.

17. Helps to stay ahead of the competition

One of the ways to survive in any industry is to stay ahead of your competition. The advantage of digital marketing has not gone unnoticed. Many businesses are adopting marketing strategies and methods with the young, internet-savvy generation in mind. Therefore, not integrating digital marketing into your business strategy will make you fall behind your competitors.


The benefits of digital marketing far outweigh any apprehensions about its success and the efforts of your marketing team. If the reasons listed are not enough to convince you of the effectiveness of a well-planned digital strategy, you risk losing valuable customers to your well-prepared competitors.

Photo credit: The characteristic picture was directed by Igor Tishenko.

Did this article help you? If not, let us know what we missed.

Cathy W. Howerton