What happens next? The future of self-service in digital marketing

Many marketers are already talking about the concept of self-service. They think the fate of marketing agencies around the world is already decided and soon we will be buying all our ads directly from big companies like Google, Facebook, Amazon, Snapchat and others like them.

Google has at least worked a lot to be able to become such a great authority, but, fortunately, the Apocalypse has not yet come, and we still have a chance. On the other hand, as more and more of our customers get used to the concept of self-service, we marketing pros have no choice but to become more cautious in order to survive.

Platforms with self-service functions are anything but new. Think of AdWords for example and how much it influenced the market in the 2000s, in a bad way, to say the least.

In the beginning, marketing pros had to pay a fee to be able to set up their campaigns on Google and therefore only big companies could use this advanced marketing technology as only they could afford to pay this fee. But at some point, Google, as a technology company rather than a service company, developed the world’s first standalone advertising platform, inviting companies of all sizes, no matter how small or generous their budgets, to use its advertising services.

Since then, many companies have followed Google’s lead and created all kinds of self-service packages. Snapchat’s experience hasn’t been as pleasant, but other companies, no smaller than Snapchat, such as: Walmart, Amazon, and TripAdvisor have become prime examples of platforms that base their business on the idea of ​​free -service and went very well.

However, we cannot say that it does not require a high level of knowledge and knowing how to manage marketing campaigns in different search engines, or being able to distribute the budget intended for promotion in such a way as to allocate enough for each campaign, or reach the desired audience and optimize digital marketing campaigns.

The proliferation of different channels containing selfish advertising platforms further complicates the issue.

So if you own a big brand and have a whole team of marketers with lots of talented people who can each focus on a self-service platform, you can use self-service anointings at your advantage. But what about the small and medium-sized business market?

When you have a small or medium business, what is the best thing to do? Risk of getting lost in translation trying to understand the inner workings of each platform? Or do you work with other companies that specialize in creating the type of campaign you want to create for your clients?

Fight technology with the power of technology!

In fact, all you need is more technology. Basically, you need a machine that can talk to other machines and make them work, because such a machine can do that much better than any human being.

In other words, the best solution to better face the challenges of self-service platforms would be to use a self-service system specifically designed for companies in your sector.

For example, if we talk about digital marketing, one of such programs is Publyo™️ which was created based on the concept of self-service and helps you to automatically schedule, report and monitor articles in your marketing campaigns by you. -even, automatically, so you can save valuable resources.

Publiyo™️ is available to any marketer or digital agency willing to pay a modest subscription, which gives you access not only to a highly advanced CRM system, but also to a wide range of publications using which you can increase visibility on Internet of websites that you manage. And all of this in just minutes for every content marketing campaign you generate.

In conclusion, you can effectively meet the challenges imposed by technology by using technology.

Cathy W. Howerton