Wavemaker retains Department for Work and Pensions media plan

WPP’s Wavemaker has secured the Department for Work and Pensions (DWP) media planning account, following a competitive pitch process.

The agency has worked with the DWP for seven years, and the new contract, worth £2m, will run for another four years.

Wavemaker is one of four agencies selected last year under the government’s Campaign Solutions 2 program to manage media planning and strategy.

The tender was open to all listed agencies, including Havas UK, MG OMD and MediaCom UK.

MG OMD, which retained the government’s media buying account in December, will handle media buying for the DWP.

The planning file plans to continue leading DWP’s ‘JobHelp’ campaign (pictured above), which aims to help job seekers find work or training as the labor market recovers from the Covid-19 impact.

Wavemaker will also work with the DWP on media planning for its Universal Credit campaign.

“We have worked closely with the DWP for many years, and we are delighted to be asked to continue supporting them, especially as the drive to put people to work is more important than ever,” said said Katie Lee, chief growth officer of Wavemaker UK. mentioned.

“In the wake of the pandemic, we have a great opportunity to have a positive impact. We look forward to helping achieve departmental goals that will create jobs, opportunity and prosperity across the country. »

Recently, MG OMD retained the media planning for NHS Blood and Transplant.

Cathy W. Howerton