Using Digital Marketing For Your Small Business Amid COVID-19

Digital marketing has become increasingly popular among businesses, whether large or small. Gone are the days when businesses and small and medium-sized enterprises (SMEs) relied heavily on traditional forms of marketing such as television, radio and print marketing. In this digital age, many businesses have relied so heavily on digital platforms to promote their products or services.

But did you know that the COVID-19 crisis has further amplified the digital marketing need? At the onset of the pandemic, many businesses and SMEs used online marketing strategies to deal with the restrictions associated with the pandemic. A year later, they realized the value of digital marketing in the business world. It looks like digital marketing will define and determine the business landscape in the post-COVID era.

As such, it is a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons for using digital marketing during this pandemic:

1. For the brand via website update

Most successful businesses have brands that instantly resonate with people. Think about Google, Apple, Nike, Amazon, and McDonalds and how easily and quickly people recognize them. Every small business aspires to strengthen its brand by improving its image and commercial identity. And when it comes to branding, your website is the first place to start.

Why? You will promote your business and strengthen your business image through your website. For example, you can point out that your building contractors are licensed to operate your construction business. The same goes for your delivery service business, where you can emphasize that your employees have insurance for high risk drivers. In the end, you will be amazed at how refreshing your website can give your brand a boost!

2. For online visibility and website traffic via SEO and PPC

Having a business website is imperative in this digital age. This is where you will market your brand and promote your products or services. However, having a business website is not enough. Whenever possible, you want your target consumers to find your website in a highly saturated website. It’s there that SEO and PPC enter the picture.

Realize that both online marketing strategies can increase your online visibility and website traffic. First and foremost, SEO is all about optimizing your website, producing relevant content, and building links. It can put your website at the top of search engine results pages (SERPs). On the other hand, PPC is a form of paid research. You can create commercial ads and display them on SERP. However, you have to pay for each click which can translate into increased traffic to your website.

3. For effective promotion through content and email marketing

There are a handful of reasons for implementing digital marketing campaigns. But they all boil down to one thing: promoting your products or services. You don’t just wait for your target consumers to find out about your business offers. You need to take proactive steps to market them. This is where the content and email advertising become extremely useful.

As content is king in the digital world, consider producing valuable and relevant content. You can blog and regularly post promotional articles, images, and video clips. On the other hand, do some research and due diligence for your email marketing. From there, you can send your regular and old customers promotional emails.

4. For customer engagement and lead generation through social media marketing

Every entrepreneur or business owner should consider using social media marketing. Why? We can no longer deny the power of social media for business in our time. Not only does this encourage customer engagement, it can translate into lead generation and sales conversion as well.

Take for example advertising on Facebook. You can create Facebook ads and target those ads to your prospects. You can also post and share pieces of content, leading to customer interaction. The same goes for posting product photos on Instagram and sharing videos on YouTube.

5. For customer acquisition and sales conversion through all forms of online marketing

There is nothing more rewarding than seeing your digital marketing campaigns pay off. Know that they have one end goal in mind: to convert sales or acquire customers.

Imagine implementing SEO and PPC strategies and directing potential customers to your website. Due to proper branding and valuable content, these customers end up taking an interest in your business, generating leads. Through consistent promotion through email and social media, these prospects have decided to buy your products or hire your services. Ultimately, digital marketing can lead to customer acquisition and sales conversion.

At this point, you now know what pays off using digital marketing strategies for your small business during this pandemic. Consider the valuable benefits discussed above, from branding and customer engagement to customer acquisition and sales conversion.

That said, you can either implement them yourself or work with professional experts. However, study your market, assess the needs of your target consumer, and re-evaluate your business goals. From there, see which online platforms and strategies work best for your business. Ultimately, digital marketing can give your business a boost.

Cathy W. Howerton