Tugboat Appointed by Bluebeam to Drive Digital Marketing Across APAC

Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the architecture and construction industries, to drive digital marketing across the Asia-Pacific region.

Following a competitive tender, the digital marketing agency will manage all paid media for Bluebeam, including search, display and video, in key markets such as Australia, New Zealand and India.

Tug has worked with Bluebeam since 2019 for paid media and SEO in the UK, Germany, Austria and Switzerland from the agency’s offices in Europe.

Bluebeam, based in Pasadena, Calif., is a leading developer of solutions and services for architects, engineers, and construction professionals worldwide.

Launched in 2002, the software developer works with some of the world’s largest design and engineering firms, with customers in 130 countries and over two million users.

Tug uses a combination of data, media, content and technology to deliver better ROI for brands and works with clients in Australia including WWF, Budget Direct, NobleOak, Merlin Entertainment, Compare the Market and LEAP Legal Software .

Megan Johnson

Megan JohnsonAPAC Regional Marketing Manager, Bluebeam, said, “Tug demonstrated a clear understanding of our business and how best to utilize paid media and drive ROI.

“Having worked with Tug in Europe, we knew their expertise and as our offering expands in key APAC markets, they are uniquely positioned to help us achieve our ambitious goals.”

Tug, which was named APAC Performance Agency of the Year in 2022, has offices in Sydney, London, Toronto and Berlin and opened its fifth international office in Singapore in July.

Charlie Bacon, Managing Director of Tug Sydney added: “We are delighted to extend Tug’s relationship with Bluebeam in our region. It is an exciting company with clear goals to continue to grow and we look forward to partnering with them to achieve this.

Bluebeam is Tug’s latest win and follows SEA LIFE Sydney’s appointment to manage search engine optimization earlier this year.

blue beam

Cathy W. Howerton