Top 3 Real Estate Digital Marketing Strategies to Attract Qualified Buyers

It’s no news that real estate is extremely competitive. Nor that the market has undergone profound changes since the dawn of digital, further accelerated by the pandemic.

When it comes to marketing, the industry employs a host of strategies to get buyers to sign on the dotted line, but as with most things, the question that needs to be asked is whether these strategies are still effective and whether the industry is moving forward with the times?

“The property developer must adapt to changing market conditions by expanding their traditional marketing territory, looking outside their usual geographic area, as well as finding areas where people are still considering buying,” according to Yvonne MA , CEO of Eighty20. “To thrive in a bear market, you need to be creative, resourceful, and open to new ideas. It’s time to rethink the marketing manual from time to time and embrace the changes.

Like meseveral winners in 2022 at INTERACTIVE-MARKETINGit is agency of the year, DigiZ and MARKies Awards, Eighty20 has carved out a place for itself by helping the real estate industry better exploit its marketing potential. Introducing clients like New World Development, Sino Land, MTR, ChinaChem Group, KWG Group and Savills Eighty20 help optimize their content and digital footprint.

Here are three marketing strategies for the best acquisition, conversion and optimization in real estate.

1. LinkedIn Inbound and Outbound Marketing

LinkedIn has become a powerful platform in the digital space. You might think of it more as a B2B space, but the 830 million users in over 200 countries hosted by the platform are also all consumers. Moreover, only 1% of these users generate content leaving a big void with little compositionetion.

More importantly, he has the eyes of powerful, wealthy individuals. Whereas LinkedIn allows you to filter your network by job title – CEO, VP, Director – it also allows you to sort by company size. This provides an unparalleled opportunity to market luxury properties to the most qualified buyers.

LinkedIn its ability to continue to generate organic reach sets it apart from other competitors on social media. The straight pole can easily reach thousands of eyeballs offering the possibility of retaining an audience and even a network of potential future prospects.

Combining inbound traffic through regular organic content that builds awareness of your brand by optimizing your profile and outbound strategies of targeting a target and proactively reaching potential leads is one of the most powerful weapons a brand has. can use in its marketing arsenal.

2. Leverage Social Monitoring Tools Effectively

Nine out of 10 consumers will buy from brands they follow on social media, according to the Sprout’s Social Data Platform 2021 Index. Additionally, 86% said they would choose this brand over a competitor. Around 85% of consumers said they will buy more often from this brand. Brands are going to have to compete for attention more than ever, as consumers become more comfortable shopping through social media.

Although brands are using social listening and monitoring tools, they haven’t fully exploited the potential locked in the data they collect. Analytics they are the gathering should be clearly articulated in a social media strategy that demonstrates an understanding of the wants and needs of potential customers.

Use the tools at your disposal not only to listen but also to respond. Social media monitoring tools can help you modify existing products, add features, or fix issues your customers are having.

3. Hyper-categorize your audience via dynamic and precise online targeting in different phases

This can be done via your target audiences interests, life stages and browsing history on various digital sites touch points such as social platforms, websites and apps – which could significantly increase the chances of acquiring and retaining your target audiences to engage with your campaign. And target your personalized content in real time.

Creating groups of target segments allows for micro-targeted messages. For example, investors will naturally have different interests in a property compared to those of a family. Think about how to dig those targets customers using online browsing behavior and the social communities they belong to not only on social media platforms, but also on messaging apps and location-based advertising.

This will help increase response rates and generate profitable leads to showcase your unique sale. points in digital space.

This article was produced in collaboration with Eighty20.

Cathy W. Howerton