Tom Brady’s media company raises $50 million

Lightspeed invests from seed to pre-IPO, but Fatemi’s early-stage consumer team is focused on seed through Series B. Fatemi said he’s looking at what differentiates companies from their potential competitors when evaluating investments.

In terms of social consumption, he sees several trends developing simultaneously, from live shopping and influencer commerce, to peer-to-peer marketplaces and group buying, where consumers organize themselves to get the best deal. on a product.

Fatemi said he was particularly interested in the ability of social networks to cultivate a passionate community and a sense of authenticity for their users.

“I really believe that the next generation of social platforms will have elements of community ownership that reward things like engagement and development and contributing, frankly, to the platform,” he said. “So the platforms will probably serve as a centralized store of content, and that will start to create a social currency [and] credibility by emphasizing digital identity as you contribute to this community. »

Fatemi’s experience working at Clubhouse, an audio-focused social app, gave her insight into the importance of building community and how to measure success. Viral momentum has its benefits, he said, but understanding what drives engagement can help social platforms succeed in the long run. Likewise, his time overseeing business development at taught him to focus on the psychology of the young users they were trying to serve. This led his team to turn to creating sports highlights rather than longer content.

Fatemi credits her large Iranian family and, in particular, her mother, a psychologist, with influencing her approach to social media companies. Understanding what people do and why they do it, he said, can help platforms grow their audience.

“What are people trying to get out of it psychologically?” He asked. “If you can nail that psychological piece, I think that’s what will allow you to build a really sticky community.”

Fatemi sees a parallel between his parents encouraging him to follow his own path and the way he works with his portfolio companies. While founders focus on shaping the direction of their startup, he said a good partner or board member encourages their vision without being overbearing.

“At the end of the day, it’s a founder’s business, isn’t it? [It] is their baby,” he said. “They should be the ones who determine the direction the company takes.”

dot.LA editorial intern Kristin Snyder contributed to this article.

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Cathy W. Howerton