The influence of artificial intelligence on brand management

Martech Perspectives | Monday 03 January 2022

Any marketer who wants to grow their business will undoubtedly be working on brand management as it helps to maintain their position, define, shape and ensure a positive reputation.

FREMONT, California: At its most basic level, brand management is all about maintaining, positioning, defining, creating and ensuring a positive brand reputation. Overall, brand management is essential as it enables businesses to influence purchasing behavior, reassure customers about the company’s commitment to them, and build customer loyalty.

This is where artificial intelligence (AI) comes in. Among these are improving customer experience, safeguarding online reputation, monitoring brand reputation and operating commitment to the brand. AI is essential for increasing the brand value of a business.

The use of AI has undoubtedly helped transform many industries, including healthcare, human resources, and brand management. Microsoft and Google are two of the most well-known global brands that have turned to artificial intelligence research. They intend to transform their main user service platforms by incorporating AI.

Other market leaders such as Facebook, Alibaba, Amazon and Apple are also catching up. All of this indicates that AI is the essential technology that will contribute to the company’s branding.

Here are some examples of how AI can help improve brand management:

AI enables a consistent customer experience: Increasingly, companies are refocusing their efforts on brand management through an improved customer experience. Indeed, satisfied customers will undoubtedly be the talk of the brand. Businesses can master the art of customer loyalty management by improving the customer experience. In addition, a positive brand reputation is essential for growth.

AI enables businesses to deliver a seamless customer experience with fast and efficient solutions. For example, voice and speech recognition, interpretation of emotions, and prediction of consumer behavior have dramatically improved the customer experience.

Additionally, businesses are using AI to deliver personalized recommendations. AI-powered chatbots are also gaining popularity among brands due to their ability to improve personalization, which is critical to brand management.

With the help of AI-powered chatbots, customers will no longer need to wait for a representative or call for help, as the chatbot will provide them with the answers to all of their FAQs.

AI helps monitor online reputation: Online customer review sites, social media posts, and word of mouth can all help build or destroy a business’s reputation. Businesses need to analyze and monitor what customers are saying across multiple platforms to respond appropriately and protect their online reputation.

Consumers buy from brands or their competitors based on their reputation. Artificial intelligence enables businesses to protect their online presence and manage their brands more effectively. This is accomplished by enabling product managers and brand managers to perform in-depth analysis and research on websites, social media platforms, and other online communities.

Companies that harness artificial intelligence for digital reputation management can monitor mentions on various social media platforms with pinpoint accuracy. As such, it helps identify customer reviews and online reviews and fight fake news.

AI helps deliver customer service: In addition, customer service is an essential part of brand management. Essentially, a business must ensure that the concerns of its customers are addressed efficiently and quickly. Failure to do so will erode customer trust.

This is where AI tools can help organizations improve customer service. For example, AI-powered chatbots help businesses respond to customer concerns around the clock. As a result, customers will no longer have to wait for a customer service representative to start their day to receive a response. their request.

Additionally, such initiatives help businesses save significant amounts of money that would have been spent paying customer service reps who worked overtime on weekends. It shows how AI-powered customer service enables businesses to be successful in different ways.

Cathy W. Howerton