The Importance of Accessibility in Your Law Firm’s SEO and Digital Marketing Strategy

There are a number of factors that contribute to the success of a local law firm. You fight to be seen before your competitors and to be perceived by potential customers as more competent, more successful and more professional, all criteria that manifest themselves through your website. One factor, however, that rarely seems to be considered is your online accessibility. How can you make your user experience the best possible for all potential customers and lead with empathy and fairness while demonstrating your knowledge? This is where your law firm’s SEO strategy comes into play.

What does accessibility mean?

The Americans With Disabilities Act (ADA) of 1990 states that people with physical or mental disabilities are protected by law from discrimination and have the right to equal access to goods and services. Although the Internet is not specifically cited in the ADA, as a business whose services can and should be used by anyone, your search for potential customers should include and extend to those protected by the ADA. . Not to mention, the wording of the law is broad enough that Internet-based businesses and websites fall under the law. Despite the fact that web pages are not specifically cited in the ADA, there has been a steady increase in website accessibility lawsuits over the years, and that number will only increase as people will express their needs more. If you have created a truly inaccessible environment, your business could be subject to legal action or regulatory action citing anti-discrimination laws. Also, it’s quite possible that the ADA’s jurisdiction over websites will become explicit in the not-too-distant future. Updating your law firm’s website now is not only prudent to attract and help potential clients now, but could also save you trouble in the long run.

Cathy W. Howerton