The great importance of digital strategy in digital marketing | Stockwatch

The importance of digital marketing strategy is huge in the digital world. It gives some direction to all digital marketing activities, while developing targeting, website traffic and increasing brand awareness. The essential elements of a digital marketing strategy are goals, channel strategy, content strategy, media strategy, and tactics. The purpose of a digital marketing strategy is to use available resources (channels, tools, people) and work to achieve your goals, while setting timelines and budgets, evaluating current and past activity, and giving ownership of activities and KPIs to individuals.

Resource maps provide a good layout of all required resources and their role is to demonstrate project requirements against current availability. Moreover, budgeting is crucial in defining an effective digital marketing strategy. Budgets include media costs, creative production, agency fees, digital tools and technology, as well as staff costs, training and processes. Moreover, for the execution of a digital marketing strategy, it is essential to identify the channels to be used for the campaign such as social networks, display, paid search, SEO, e-mail and content and assess their strengths and weaknesses. These channels will then form the media plan which indicates the advertising budget will be spent.

Digital activities can be integrated offline to improve performance on other channels such as TV. “Dual Screening” with viewers active on both mobile phones and TV, provides more interaction and engagement. An example of this is providing a hashtag in a TV ad, involving people in online discussions.

Would you like to learn more about digital strategy and planning? So seize the opportunity and join the DMI SPECIALIST – Professional Diploma in Digital Strategy and Planning, delivered by ImarComms, Global Partner of the Digital Marketing Institute. The program starts ONLINE at the beginning of each month.

The course is under the direction of the Digital Marketing Institute’s Global Industry Advisory Champions, including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM, and HubSpot, among others. In addition, it is accredited by the European Qualifications Framework at level 5.

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You can find more information on the DMI SPECIALIST – Professional Diploma Strategy and Digital Development on the ImarComms website or at 22 443220.

Cathy W. Howerton