The Digital Marketing Software Market is estimated to be worth USD 65 billion in 2022 and is expected to reach USD 370 billion by 2032

Digital Marketing Software Market By Service, By Solution, By Deployment (Cloud-Based, On-Premise), By Enterprise Size, By End-Use, And Regional Forecast To 2032

ROCKVILLE, MARYLAND, USA, March 16, 2022 / — Digital Marketing Software Market Overview

the global digital marketing software market was worth USD 65 billion in 2022, and it is expected to grow at a compound annual growth rate (CAGR) of 19% between 2022 and 2032. The outbreak of the COVID-19 pandemic, which caused a paradigm shift in the way whose people use various applications, has had a favorable impact on the growth of the industry.

As a result, app developers have been reviewing their ad setups and improving their capabilities to fight for greater accountability and transparency with partners in the aftermath of the outbreak and economic crisis. For example, HubSpot, Inc. of the United States announced in September 2020 the addition of new updates and features to its platforms to help businesses meet the challenges posed by the pandemic outbreak. Enterprise sales CRM, enhanced personalization functionality, and scalable contact pricing models are some of the new features.

North America is expected to have the largest digital marketing software market share, while Asia-Pacific is expected to grow rapidly over the forecast period. The interaction system services industry dominated the digital marketing software market in 2016 and is expected to do so in the near future. Additionally, the media and entertainment industry controlled the overall digital marketing software market size and was rolling out digital marketing software on a larger scale.

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The global digital marketing software industry is driven by an increase in digital marketing budgets as well as an increase in social media and advertising. However, restraints such as increasing complexities and shortage of experienced personnel are limiting the growth of the Digital Marketing Software industry to some extent.

Competitive landscape

To increase their influence in the global digital marketing software market, major companies are using various techniques. Acquisitions, partnerships and collaborations are some of the strategies used to increase their presence in the market. Here are some recent developments among the important players:

• In April 2021, HubSpot expands its CRM platform by launching Operations Hub. With this platform, users can unify customer data into one connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately take an active role in shaping their business strategy.
• Similarly, Adobe Inc. announced a partnership with FedEx to drive innovation in e-commerce. The integration will give Adobe merchants access to FedEx’s post-purchase logistics intelligence, which will help them drive demand, reduce costs and gain customer insights.

Asia-Pacific (APAC) is expected to have high growth potential over the forecast period

As the most populated region in the world, APAC is expected to have huge development potential in terms of DMS adoption. Australia, Singapore, China, Korea, Hong Kong, and India are among the top countries in this region investing in DMS. However, skilled digital marketers are needed in this region to fill skill gaps and implement new digital technologies for better business operations. The presence of half of the mobile users in the world, the highest users of social media, the growing trend of online shopping experiences and the improvement in internet connection and speed are driving the growth in this region. All these factors contribute to the expansion of the market in APAC.

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Report scope

Fact.MR’s recent analysis of the global Digital Marketing Software industry provides a 10-year estimate from 2022 to 2032. The study examines the key trends currently influencing market growth. This study explains the key aspects such as drivers, restraints and opportunities for the major market players, major stakeholders and new players involved in the supply of Digital Marketing Software.

The study also examines the factors that would influence the future status of the Digital Marketing Software market over the forecast period. The research includes an in-depth review of value chain analysis, business execution, and supply chain analysis in regional markets.

Impact of COVID-19 on the Digital Marketing Software Market

• The COVID-19 pandemic has resulted in a significant decrease in end-user ad spend. For example, according to the Interactive Advertising Bureau, ad spend is down 9% on average in Europe, with Germany and France down 7% and 12% respectively. In addition, advertising revenues in China are down nearly 15%. During the COVID-19 outbreak, home media consumption, TV viewership, and use of social platforms and streaming services are all growing; therefore, advertisers use a digital advertising marketing plan. This, in turn, should benefit the global digital marketing software industry.
• Due to the growing trend of B2B marketing among organizations, the digital marketing software market is expected to rise rapidly during the Covid-19 pandemic. This is due to increased restrictions on conferences, live events and face-to-face activities to promote the market during the Covid-19 pandemic lockdown.
• The demand for digital marketing software is expected to increase dramatically during Covid-19 from small and medium enterprises to promote their products on the internet platform to reach the target customers worldwide without meeting them physically.

Key insights from market research

• The digital marketing software market will reach US$65 billion in 2022
• Professional digital marketing software to rack up a revenue share worth 65% in 2022
• North America captured around 44% market share in 2021
• The cloud segment is expected to secure around 57% of revenue share in 2021
• Asia-Pacific will experience significant market expansion, flourishing at a CAGR of 12% through 2032
• Global demand for digital marketing software will increase 5.6 times between 2022 and 2032

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Key market segments covered by the Digital Marketing Software Market

• By department

o Managed Digital Marketing Services
o Professional digital marketing services

• By solutions

o Digital marketing software for campaign management
o Digital marketing software for content management
o Digital marketing software for email marketing
o Digital marketing software for search marketing
o Digital marketing software for marketing automation
o Digital marketing software for social media
o Digital marketing software for CRM software
o Digital marketing software for other solutions

• Based on company size

o Digital marketing software for small and medium enterprises (SMEs)
o Digital marketing software for large companies

• Based on end use

o Digital Health Marketing Software
o Automotive digital marketing software
o Digital marketing software for media and entertainment
o Digital Marketing Software for Education
o Government digital marketing software
o BFSI Digital Marketing Software
o Manufacture of digital marketing software
o Digital marketing software for other end uses

• Based on deployment

o Cloud-based digital marketing software
o On-site digital marketing software

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