Supari Studios Holds Treebo’s ‘Acha Hua Treebo Kiya’ Digital Marketing Campaign
Treebo, a new-age hospitality company operating in the premium budget segment, has concluded the journey of its digital campaign dubbed “Acha Hua Treebo Kiya”. Conceptualized and executed by Supari Studios, this campaign aims to reach its consumers with a clearly defined value proposition of quality and affordability on Treebo – whether for leisure, family or business travel to ensure convenient travel. , quality-oriented and hassle-free. -free experience.
For this campaign, Supari Studios produced a series of 3 Treebo advertising films featuring a young couple, a fathera girl duo and a corporate duo on a business trip, and how they manage to overcome all of their travel challenges with the help of hotel staff, amenities and Treebo’s offerings. The campaign shines a light on the moments and experiences Indians can look forward to in the travel season with quality-focused, affordable and accessible Treebo hotel stays. The campaign adds an emotional, consumer-centric twist with a quirky undertone to show how Treebo delivers affordability with quality and ends with the iconic punchline – “Acha Hua Treebo Kiya”.
The campaign reintroduces Treebo as a reliable, safe and budget choice for consumers and aims to make it the “most loved hotel brand”, the “best value brand” and a trusted travel partner , the first in India. and ultimately around the world. It also positions the brand as one that provides the highest quality experience, which also makes it the default choice for any guest looking for a dignified and comfortable stay at an affordable price. Additionally, the campaign is also striving to make Treebo the “booking platform of choice” for people. Due to the size of their portfolio – over 450 properties in over 90 cities – they have the ability and credibility to be able to serve the traveler across the country.
Yashi Bisani – Associate Director, Brand Marketing, Treebo Hotelssaid, “We launched this new campaign to celebrate the spirit of Indian travellers. Treebo is known for being a customer-centric brand. We understand the travel needs of Indian consumers and strive to create a pro-consumer experience conducive to their travel needs. Our campaign aims to increase brand awareness to ensure we hit the right chord with Indian travelers through relatable situations and stories.
Anvita Arora – AVP, Brand Partnerships, Supari Studios, “We are thrilled to partner with Treebo and thrilled with the trust Treebo places in us to bring to life our vision for the brand campaign to establish Treebo as a distinct player in the already crowded category. With each film, we present to the audience of amusing yet relatable characters and situations where Treebo presents itself as the reliable, practical and believable travel partner of choice.