Success of Belfast Met’s digital marketing program leads to employment for graduates in local businesses – FE News

Belfast Met and leading employers in various industries have congratulated thirteen students who have successfully completed the Graduate Program in Digital Marketing through the Skill Up – Flexible Skills Fund.

The Flexible Skills Fund is funded by the Department of Economics and delivered by higher and higher education providers, to offer a range of free accredited courses to help individuals upskill and retrain in areas where employment growth is expected to be high. .

Delivered online, the Digital Marketing Graduate Program began with an intensive two-week training course where participants learned how to use social media channels and digital marketing tools to plan, post, analyze and interact. effectively with the public, before moving on to a 10-week course. .

Belfast Met have been delighted to work with the Innovation Factory to secure placements with employers based in their building on Springfield Road, Belfast, including Kitchen Design House, Four Gears Marketing, Select Wifi, Electrical Storage Company, Necto Search and Selection Ltd, and ProfileTree.

Participants also secured placements with companies such as Hey Boba, Craigmoreonline, Betty’s Ice Cream, Clonoe Village Business Park and Armagh Planetarium.

With support from Belfast Met, participants were able to apply the knowledge gained from the course to practical application in an industrial context, gain vital work experience using the latest digital technologies, as well as achieve a Level 4 qualification in social media and marketing. digital.

Due to their enthusiasm, skills and dedication to the program, many students have been offered full-time employment by the companies involved and will now take their first step into an exciting career in digital marketing.

Rachel Burns, head of commercial development at Belfast Met, said

“It’s great to see such positive results for participants in the digital marketing graduate program. They’ve gained valuable digital marketing skills and experience, which has translated into career opportunities. jobs and vital support for local businesses.

Stephen Ellis, chief innovation officer at Innovation Factory, said

“Having digital skills in today’s world of work is crucial and will only grow in importance, regardless of your education or professional background. Although many of our businesses at IF see the importance of digital marketing, in reality, they don’t have the time to devote to it. This additional resource gave them practical support in reaching new customers and developing new businesses. Hopefully this is the first of many partnerships the IF can develop with Belfast Met in the future.

For details of Belfast Met’s other Skill Up programs in business and marketing, health and social care, childcare, IT and construction and engineering , meeting on Skill Up – Flexible Skills Fund (

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Cathy W. Howerton