Starcom Pakistan wins ekaterra contract to manage media planning and buying activities in Bangladesh, Sri Lanka and Pakistan (BSPAN)

ekaterra, the name that is home to leading tea brands such as Lipton and Brooke Bond, has appointed Starcom Pakistan to manage its media business in Bangladesh, Sri Lanka and Pakistan (BSPAN). The new partnership will see Starcom Pakistan provide IMC planning, buying and execution for both offline and online media for BSPAN, with Pakistan as lead agency.

The agency won the account after an inciting time to pitch against several competitive players. The strength of the agency’s strategic approach, agility and digital mindset were key to victory.

Starcom Pakistan was incorporated in 2010 as a subsidiary of Brainchild Communications Pakistan (BCP) which operated as a full-service agency operating in the media space. Since its inception, Starcom Pakistan has worked with various clients across all business categories and today is one of the largest media houses in Pakistan. Starcom Pakistan was also ranked #1 in the RECMA Media Agency Ranking for 2020 in Pakistan. This is due to its focus on people, data and technology.

Hakima Mirza, Head of Marketing for BSPAN, said, “I am delighted to partner with Starcom Pakistan. I am sure the talented team will allow our journey to develop into a world of well-being. With the rapid digitization of consumer lives – further accelerated by the Covid pandemic – has resulted in the convergence of media, commerce, entertainment and shopping. In this context, it is great to embark on our journey with Starcom Pakistan. We look forward to working with the Starcom team to execute creative campaigns across all touchpoints throughout the consumer journey, offline and online, while delivering critical insights to our consumer base. We will also work with the agency to ensure that our campaigns are rolled out effectively across Pakistan.

Commenting on the nomination, Farhan Khan, CEO of Starcom Pakistan, said, “It was a unique and challenging, yet transparent pitch. It has enabled us to consolidate our leadership position in talent, strategy, innovation and Data & Technology. Winning ekaterra has reaffirmed our leadership by offering the best rates on the market. We are really excited to work with ekaterra BSPAN team and provide services in Bangladesh, Sri Lanka and Pakistan as lead agency.

Cathy W. Howerton