Stage Entertainment Appoints Kirsty Doubleday as Head of Global Brand Management

Leading musical theater and production company Stage Entertainment announces the appointment of Kirsty Doubleday as Head of International Brand Management. In her role, Kirsty Doubleday will lead and drive international marketing strategy and business operations for TINA – The Tina Turner Musical.

She will also oversee the brand development and positioning of original content productions at Stage Entertainment. Kirsty will be based in the London office of Stage Entertainment and will report jointly to Tali Pelman, Producer of TINA – The Tina Turner Musical and Group Creative Managing Director, and Bob van de Beek, Group Commercial Director. Kirsty is currently Director of Client Services at West End arts advertising agency Dewynters, where she is part of the management team. Kirsty has senior level strategic experience having worked in the industry for over 25 years in roles ranging from working in a venue, for a producer and in an agency. During her tenure at Dewynters she has managed numerous accounts including Really Useful Group, Nimax Theatres, Royal Opera House, Royal Shakespeare Company, Barbara Broccoli/EON Production, and most recently the London opening of the Moulin Rouge! Musical comedy.

Tali Pelman, Group Chief Creative Officer: “We are thrilled to welcome Kirsty to Stage Entertainment. He is an exceptionally talented individual with considerable experience and passion for theatre, and his addition to the company will enhance our ability to continue to successfully position, launch and grow premium theater brands, such as TINA, across our main markets and beyond”. Bob van de Beek, Group Commercial Director: “It’s great that Kirsty is joining Stage Entertainment; accelerating our global brand strategy and brand governance capabilities is an area where Kirsty’s experience will be a valuable addition to our team.

Tina – The Tina Turner Musical is based on the life of legendary entertainer Tina Turner and presented in association with Tina Turner herself, received its world premiere in April 2018 in London’s West End, where it opened to five-star reviews, broke box office records at the Aldwych Theater and is now entering its 4th year. The musical reopened at Broadway’s Lunt-Fontanne Theater on October 8, 2021. The Broadway production, which opened on November 7, 2019, was nominated for 12 Tony Awards, including Best Musical. A multi-year North American tour will kick off at the Providence Performing Arts Center (PPAC) in Providence, Rhode Island in fall 2022 and will visit more than 40 cities in its first year. TINA has three European productions currently underway; in March 2019, the German production opened at the Stage Operettenhaus in Hamburg, the Dutch production opened at the Beatrix Theatre, Utrecht, in February 2020, and the third European production opened in autumn 2021 at the Teatro Coliseum in Madrid, Spain .

Stage Entertainment, founded in 1998 and attracting 7 million visitors in 2019, is a premier theater production company focused on musical theater in Europe. It owns and operates a network of 16 venues where it produces some of the most well-known musical titles developed by international partners and its creative teams, such as The Lion King, Mamma Mia! and Aladdin. Stage Entertainment also creates its own original premium content, such as Anastasia and ‘TINA – The Tina Turner Musical’. The company employs over 2,000 people worldwide and operates in the Netherlands, Germany, Spain, France, Italy, the West End in London, UK and on Broadway in New York, USA -United. Today, the brand is widely known for the exceptional quality of its shows and the warm welcome given to the public in its halls. Stage Entertainment’s board of directors is made up of Arthur de Bok (CEO), Marijn de Wit (CFO) and Fleur Mooren – la Bastide (COO).

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Cathy W. Howerton