SmartConnect selects BrandMuscle for brand management to

Leading Medicare Enrollment Service Leverages BrandMuscle to Equip HR Clients with Co-Branded Marketing Materials to Help Employees Explore Medicare

CHICAGO, Sept. 22, 2022 (GLOBE NEWSWIRE) — SmartConnect, a first-of-its-kind service specializing in connecting businesses to Medicare, has chosen BrandMuscle for its brand management needs. SmartConnect offers Medicare enrollment services to businesses of all sizes across the United States as an extension of their human resources and benefits departments. BrandMuscle’s proven brand management capabilities will enable SmartConnect’s in-house team to create personalized, co-branded marketing materials about Medicare education, resources and enrollment services, tailored to each of the 1,000+ partners. from SmartConnect.

Based in Kansas City, MO, SmartConnect helps companies become stronger advocates for the Medicare-eligible adults they employ. Adding SmartConnect’s Medicare enrollment services to company benefit offerings helps companies retain talent by demonstrating the long-term value provided to the senior employee. SmartConnect works with people individually to discover additional cost savings and benefits – backed by over a decade of industry leadership.

Until now, SmartConnect’s internal team manually customized their marketing resources. Their previous brand management system was not robust enough to provide effective levels of customization, including support for partner-specific URL functionality. With BrandMuscle, SmartConnect will be able to easily scale and market to each of its partners’ Medicare-eligible employees, using personalized emails and brochures that feature variable fields such as company name, the logo, contact details of the HR department and a dedicated SmartConnect URL. for each company.

BrandMuscle also brings its 20 years of experience in highly regulated industries such as healthcare, financial services and insurance. Medicare involves sensitive user information, and BrandMuscle provides SmartConnect with a proven track record of delivering the kind of brand and legal compliance needed in the healthcare industry.

“Medicare can seem confusing, especially to people used to employer coverage,” says Vanessa Henry, vice president of SmartConnect. “The good news is that we’re making it easier to understand Medicare and helping people discover potential savings and additional benefits, all at no cost to the business or individual.”

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About Smart Connect

SmartConnect is an exclusive program created specifically for Medicare-eligible adults, active or retired, and their family members. Human resources professionals can refer employees to SmartConnect and rely on this program for clear and accurate information about Medicare options and benefits. SmartConnect’s team of licensed agents focuses on employee needs by comparing their employer’s coverage against a variety of health insurance options to unlock potential benefits and savings, all as an extension of offers. company benefits. Learn more about Smart Connect: www.startsmartconnect.cohm

About BrandMuscle
BrandMuscle is the leader in local and integrated channel marketing, serving more than 175 of the world’s biggest brands, with 750 professionals in five offices around the world. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle intelligent local marketing platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, retain them, increase revenue and maximize ROI . For more information about BrandMuscle, visit call (866) 464-4342.

Cathy W. Howerton