Site Impact Announces Investment in Digital Marketing Solutions with Acquisition of Mendez Media Marketing
Site Impact partners with Mendez Media Marketing & Databyrd software to become one of the nation’s leading multi-channel digital marketing solutions.
COCONUT CREEK, FLORIDA, USA, August 2, 2022 /EINPresswire.com/ — Site Impact, a leader in multi-channel solutions, announces the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd.
This is an investment in Site Impact and advances the company’s strategic plan for expansion in California as well as growth in the digital media marketing space with attractive and exponential future growth potential.
The acquisition of digital media reporting software, Databyrd, allows Site Impact to offer more transparency and analysis to clients. Site Impact plans to continue developing and enhancing Databyrd to make it the industry’s premier digital media dashboard.
Taken together, the two acquisitions complement Site Impacts’ efforts to grow as a comprehensive, one-stop-shop digital media solution for customers targeting in-market shoppers, combined with enhanced customer behavior data analytics. consumer purchase and digital conversions.
“Our clients were looking for transparency and advanced reporting for their omnichannel campaigns. The acquisition of Databyrd allows us to meet these demands, while continuing to develop the technology to become the best-in-class digital media dashboard,” said Jennifer Gressman, Site Impact, CEO.
The acquisition of the agency’s exceptional team brings a wealth of knowledge and valuable experience in the field of media buying and strategic planning. By partnering with Mendez Media Marketing, Site Impact will leverage the agency’s industry expertise to grow its product line and solutions and ultimately better meet the company’s growing needs for media and customers.
Mendez Media Marketing CEO Sara Mendez will now serve as Chief Marketing Officer of Site Impact.
“To me, this decision made sense on every level,” Mendez said. “Being aligned with a leadership team that shares your vision and values, and being able to tackle new opportunities together is something that doesn’t happen often. I am blessed beyond measure and look forward to many great things to come.