Sidheshwar Sharma, GM – Brand Management at Tata Motors Joins 2022 OAA Jury

Sidheshwar Sharma, GM – Brand Management at Tata Motors Joins 2022 OAA Jury

By M4G Office – June 09, 2022

Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, has experience spanning the government sector and multinationals, leading critical work for global brands such as Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.

Sidheshwar Sharma, General Manager – Brand Management, CVBU, Tata Motors, and ex-Head of Content, Royal Enfield, ex-Executive Vice President, Publicis Groupe, joins the judging panel for the highly anticipated Outdoor Advertising Awards (OAA) 2022 competition.

An accomplished marketing professional with over eighteen years of experience, Sidheshwar has experience in multi-industry brand businesses and managing a profitable P&L. His professional experience spans the government sector and multinational corporations, leading critical work for global energy brands such as Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.

With the “Deep India” exhibit, Sidheshwar worked with a multi-talented and multi-faceted team of creators and partners, delivering long and short form content with multi-million dollar creative and broadcast budgets. This came with a digital experience “at scale” between brands.

He has been recognized for challenging gender inequality with Ariel #ShareTheLoad and breaking menstruation taboos with Whisper #TouchThePickle. And democratize dreams and pivoted access to money with Visa’s online debit and payment solutions. He also created and rolled out #RoadsThatHonk, an initiative with HP Lubricants to make mountain roads in India safer. It is also credited with sparking demand acceleration in the cruiser category with Royal Enfield’s Meteor 350 #CruiseEasy and Classic 350 #BeReborn.

The entire AIO judging process has been planned at two levels:

  • Online – for the first round of pre-selection
  • In-person Jury meetings in Mumbai and Delhi to select the winners (Gold/Silver/Bronze) from the shortlisted entries.

OAA 2022 will compete in 6 different award categories and over 20 sub-categories:

  • Brand categories having 12 subcategories
  • Media plan of the year
  • Special categories – such as Green OOH, DOOH, Ambient Media, Best Innovation, Activation
  • International
  • Public and social causes
  • Campaign of the Year.

The winners of the OAA 2022 will receive the coveted metals during the Outdoor Advertising Awards ceremony at the Westin Mumbai Powai Lake hotel on the evening of August 18, 2022, just after the conclusion of the Outdoor Advertising Convention (OAC) 2022. The awards will be awarded by highly accomplished personalities. Brand marketers and global OOH leaders.

Cathy W. Howerton