shot Peppa Pig; brand management at A+E Networks; barriers to mental health; and much more

Everything we’ve covered on WTR over the past seven days – and everything you need to know from the world of brands to prepare for the start of another busy week.

The long read

Endorsements from well-known figures are seen as a smart path to brand growth, but careful contracting is essential to protect both parties in such relationships.

Monday March 14

Peppa Pig is making headlines as a Russian court ties its intellectual property ruling to recent penalties.

We take a closer look at the corporate culture that enabled IP advisors to engage in the ideation and creation phase of IP at A+E Networks.


tuesday march 15

Microsoft is urged to suspend operations in Russia, the PMOI launches an investigation in Madrid, social media data reveals the most tattooed brands, and much more.

The EUIPO is expanding its efforts in education, professional development and knowledge sharing, including efforts to improve its virtual and physical campus.

Alternate domains, DNS abuse and scams in Ukraine are among the top takeaways from ICANN 73.


Wednesday March 16

A local expert describes online marketplaces in Saudi Arabia that should be on anti-counterfeiting radars.

An interview with Finnegan’s new diversity and inclusion manager reveals eight ways to develop talent in a profession under increasing pressure.


Thursday March 17

A Ukrainian border guard who clashed with a Russian warship is seeking a European trademark for the phrase that went viral during their clash.

The Slovenian Intellectual Property Office has announced that it is returning to “normal activity” after a period of special measures related to covid-19.


Friday 18th March

The USPTO’s latest economic report identifies the industries most reliant on intellectual property, with brand-intensive industries accounting for nearly $7 trillion of GDP.

Major research on dangerous counterfeits, Lusheng celebrates intellectual property victories in China, Cape Verde prepares to become ARIPO’s latest member state, and much more.


Saturday March 19

The biggest obstacle to improving mental health in the legal profession is the failure to recognize that a lawyer’s value cannot be measured in billable hours, our Saturday Opinion argues.

WTR Special Report: Next Generation Innovation in IP Offices

WTR’s latest special report explores how IP offices around the world are embracing innovation and why it matters to all trademark professionals.

Cathy W. Howerton