Senior Strategist – Advertising and Brand Management

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Job Summary:
The Senior Strategist develops and executes the annual strategic research plan, manages the online information community, and assesses market information to inform service line and brand marketing strategies. This position reports directly to the Director of Consumer Insights.

• Identifies and recommends appropriate research methodologies to achieve business objectives
• Manages the online insights community, including member recruitment and retention and research development and management
• Manages external research partners to ensure deliverables are on time and on or under budget
• Shares results and actionable information in a clear, concise and timely manner
• Identifies and analyzes secondary research sources
• Uses market intelligence to understand market/customer segmentation and competitive analysis to inform strategies and measure results

• 3 to 5 years of experience in consumer marketing and research methodology
• Bachelor’s degree in marketing, business or related field required
• Health care experience/knowledge preferred, but not required

Skills and Abilities:
• Good understanding of terminology and research methods
• Strong analytical skills and data-driven thinking, including a testing mindset
• Ability to influence decision-making by presenting compelling ideas and recommendations
• Excellent command of Excel and PowerPoint
• Strong written and oral presentation skills
• Project management, including oversight of research vendors
• Deep understanding of omnichannel marketing

Physical requirements:
Works primarily in an office environment. Position requires travel to campus and/or other facilities. Must be able to drive and have access/use of personal vehicle. Requires reading material, speaking clearly on the phone, and using a computer keyboard. Occasional lifting of documents or supplies.

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