Raley’s uses CMX to optimize the management of its own brand

Western grocer Raley’s has refined the management and sourcing of its own brand program as the first user of CMX’s CMX1 for Grocery solution.

San Diego-based CMX said yesterday that CMX1 for Grocery combines workflow automation and intuitive collaboration tools to enable grocers to tailor private label offerings, improve product quality, manage risk and ensure ongoing supplier compliance and food safety for fresh and private label items. .

Raley’s recently commissioned CMX1 for Grocery to manage its portfolio of private label brands across 10 categories and 60 subcategories of products sold across its 121 Raley’s, Nob Hill and Bel Air stores, according to CMX, a vendor management solutions provider. enterprise quality (EQMS) for supply chain and operations.

“CMX1 for Grocery has taken what was once a largely manual process across multiple systems at Raley’s and allowed us to have a single solution with standardization and automation for how we run our private label program,” Elodie Thao, Head of Food Safety and Quality Assurance Manager at Raley. “With plans to expand our offerings, we knew we needed a platform that would allow us to tailor our management and oversight practices to product quality and food safety, compliance regulatory and supplier and ethical sourcing.”

The West Sacramento, Calif.-based company aims to extend the solution to its subsidiary Bashas. Last December, Bashas officially became part of The Raley’s Cos., a new company formed by Raley’s acquisition of the Bashas family of stores. The deal, announced in October, created a grocer with more than 230 stores in California, Arizona, Nevada and New Mexico.

“From ease of access and use, including for our suppliers, to increased organization and efficiency, CMX1 allows us to focus on what matters most to our business – our commitment to delivering the highest levels quality to our customers,” added Thao.

CMX1 is designed specifically for grocery retail businesses, CMX noted. The new private label product management solution streamlines and automates the end-to-end process for supplier verification and onboarding, product specification writing, and production facility approval. The company said it also enables grocers to collaborate with suppliers and labeling and packaging designers to bring private label products to market faster and more efficiently via easy-to-use digital forms, a Integrated and fully customizable workflow automation, notifications and status tracking. .

In addition, CMX1 for Grocery provides supplier audit, document and certification management support to facilitate quality control and regulatory compliance, CMX said.

“The continued rise in popularity of private label offerings has greatly helped grocers build brand loyalty, increase basket growth and improve the customer experience,” said Bert Clement, CEO of CMX. “Coupled with all the recent supply chain issues and disruption caused by the pandemic, now is the time to take a fully digital and integrated approach to quality and private label management. CMX1 for Grocery is designed to help grocers develop their own brand programs, ensure food quality and safety, and increase profitability.

Cathy W. Howerton