Prismic Media Company will adopt a four-day work week

Kuwait City, Kuwait, February 02, 2022 — ( — Prismic Media, a content marketing and creation company, has announced the adoption of a four-day work week and a three-day weekend, to be the first Kuwaiti Company to implement this system which has already been applied by a number of countries and companies around the world.

Studies and research have shown that this system allows employees in different sectors to enjoy their leisure time more, spend more time with their loved ones and perform their personal tasks better, thus increasing productivity at work, to improve performance and achieve business goals and results, especially in the area of ​​production which relies on creativity and inspiration.

Commenting on the decision, Fahad Al Ibrahim, Founding Partner and Managing Director of Prismic Media, said: “Our decision was made after careful consideration and conscious studies, taking into account the interests of our clients first, as well as the performance of our employees, whose work and production capacity will increase after they have had the opportunity to balance their professional and personal responsibilities.”

“The pandemic has helped establish new concepts that did not exist before, such as ‘working online’, a practice that has been proven to work and has had no negative impact on businesses or employees as long as the employee is sufficiently responsible and willing to accomplish his company’s goals and objectives, and here we can say that an employee can work effectively wherever he is,” Al Ibrahim clarified.

In conclusion, he said, “We are giving this system a trial period of three months, effective immediately, in anticipation that it will achieve the desired goals before it becomes the company’s permanent system.”

It is worth mentioning that a number of companies have already implemented the four-day working week model, including the UK, Iceland, New Zealand, Japan, Spain and Scotland, to name a few.

About Prismic Media:
Owned by three young Kuwaiti entrepreneurs Omar Al Othman, Esra Al Habib and Fahad Al Ibrahim, Prismic Media is a company specializing in marketing, content creation and brand development. The company’s head office is in Kuwait City with a branch office in Dubai-UAE.

For more information, please visit the company website, check our official social media accounts or contact us at 00965-62226065.

Cathy W. Howerton