Pranali Sarkar joins Interactive Avenues as Associate Vice President, Media Planning

Pranali Sarkar

Pranali Sarkar has joined Interactive Avenues, Mediabrands India’s full-service digital agency as Associate Vice President, Media Planning.

Sarkar will be responsible for extending and adding greater value to current capabilities within the agency’s strong media planning function.

Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she led several campaigns for brands like Dove, Closeup to name a few. She also worked with Madison where she helped set up and lead their integrated media planning teams.

With over 15 years of industry experience, integrated media planning and strategy is at the core of Sarkar’s area of ​​expertise. It has expertise in the FMCG and Telecom categories, and its diverse portfolio includes the country’s top advertisers, including Unilever, Mondelez, ITC, Godrej and Reliance, to name a few.

Amardeep Singh, CEO of Interactive Avenues, said, “As more and more brands embark on digital transformation, we are striving to drive meaningful business results with clear goals and that is where Pranali intervenes. His experience and portfolio are a perfect fit for our integrated strategy. company and complement our data-driven philosophy. We are delighted to have him on board and wish him every success.

Sarkar said, “The reputation of Interactive Avenues comes first. The company operates in a highly competitive industry and is at the forefront of global media capabilities. All of this is supported by a dynamic management team of which I am delighted to be a part. I look forward to using this opportunity to further elevate and improve the existing media function by creating new era solutions for client and agency business results. »

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Cathy W. Howerton