Pitt Partners with Brand Management Agency to Help Athletes Maximize Opportunities NIL
Pitt takes a step forward by helping his student-athletes manage and take advantage of name, image and likeness opportunities.
University officials on Monday announced a partnership with The Brandr Group, a branding, marketing and licensing agency that counts more than 35 college programs among its clients.
“We support our student-athletes in everything they do,” Athletic Director Heather Lyke said in a statement, “and this innovative program will create opportunities with regional and national partners willing to work with student-athletes across They will have the chance to capitalize on their own NIL while Pitt fans can enjoy new options for officially licensed merchandise.
Through this partnership, Pitt looks forward to its student-athletes having greater opportunities to seek profit through their NIL and co-branding with the school’s official brands and logos.
Basketball coach Jeff Capel said his players’ education began last year when the NCAA allowed student-athletes NIL opportunities.
“We told them about it when everything was first passed in July,” he said. “We’ve had training sessions with our guys, the guys who are into it and want to try to figure it out.
“It’s not something we impose on anyone. We’ve had guys who get into it and pursue certain things and have been sued.
“I think it’s a great opportunity for young people. I think it’s an opportunity for them to learn and understand how to handle everything. But that’s college athletics now. Everyone has to adapt to it and try to understand the best they can for their program and their guys.
“Pitt has a long tradition of sporting success, from the grill to the hard court, and it is an honor to be able to support the student-athletes of this iconic brand,” said Len Stachitas, Chief Administrative Officer of Brandr Group. “It’s a new day for student-athletes across the country, and this new partnership will allow those in Pitt to financially capitalize on their NIL, while opening the doors for creative ways to engage the passionate fan base. Panthers.”