PHD China wins Shanghai Jahwa media plan | Media

PHD China has won the media planning activity of Shanghai Jahwa, one of China’s most established beauty and personal care brands, following a multi-agency pitch.

The one-year appointment takes effect immediately and will allow PHD to take over Shanghai’s media planning functions for the company’s entire brand portfolio, including beauty brands Herborist, Vive, Liushen, Maxam as well as the brand of feeding accessories for babies Tommee Tippee.

Countryside According to a source familiar with the pitch process, this is the first time that Shanghai Jahwa has consolidated its media planning under a single agency. Spark Foundry has confirmed that she is the titular agency of Herborist, but has chosen not to join the pitch this time. Countryside also understands that MediaCom, the incumbent operator of the other range of brands, along with UM and Dentsu, was among the other participants in the pitch.

“Shanghai Jahwa is an iconic brand in China and we are truly honored to accompany them on their ambitious journey to the mainland,” said new CEO of PHD China, Joey Zhao.

PHD claims to have won the award through a creative planning approach that combines data-driven insight and human-centric innovation through its Omni and Omni Studio platforms.

“This appointment is a testament to PHD’s challenger approach, combining the power of Omni’s agile data strategies and the agency’s focus on creativity and collaboration to generate innovative and impactful communications for the client,” Zhao added.

A separate Shanghai Jahwa pitch for the media buying industry is currently underway.

Cathy W. Howerton