Passendo partners with leading media company audienzz

Prime mail ad server and SSP, Passendo, has partnered with audienzza leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the broadest reach in Switzerland – with this partnership making email advertising more effective than ever.

audienzz is a Swiss digital advertising specialist with a portfolio of over 300 websites. Through its innovative digital, native, video and performance brand formats, it reaches more than 14 million unique customers across the country each month. In addition, it offers publishers and advertisers a full range of services as well as state-of-the-art tools, developed in-house.

Before partnering with Passendo, audienzz lacked the functionality of a real ad server, but has now successfully onboarded over 20 publishers and launched the first newsletter ad network in Switzerland – working with premium publishers from all three language regions and generating more than 35 million impressions per month.

Additionally, as a leading ad technology provider, audienzz has decided to combine the power of Passendo as a specific newsletter ad server with its booking tool, adconsole. Thus, the implementation of the Passendo API makes it possible to customize a solution perfectly suited to the needs of Swiss publishers.

“This offers advertisers an optimal solution: it gives them the possibility of landing directly in mailboxes of their target groups via email announcements,” says Nora Chapero, Business Development Manager at audienzz. “We are committed to ensuring a highly efficient process and, with partnerships and innovations like this, we are able to bring the full spectrum of journalistic services to the advertising market.”

Audienzz AG CEO Remo Baumeler adds, “We were thrilled to partner with Passendo to harness the power of premium publisher newsletters with email advertising. The objective of this ongoing collaboration was to make our newsletter advertising product scalable and to launch emvoy, the first newsletter network in Switzerland, on a CPM/CPC basis, which will allow us to offer the Swiss market a new advertising channel. valuable and unique and to generate new revenue streams for premium publishers. This was achieved quickly and already the results are extremely impressive.

Andreas Jürgensen, CEO and co-founder of Passendo, adds: “We are beyond proud of what we have achieved with the Audienzz team. Our mission is to give publishers access to new incremental revenue, as well as enable greater control over the quality and content of ads served around their premium content. We have already partnered with some of the biggest media brands in the world, helping to drive phenomenal revenue increases. This is just another example of how our technology can help quality publishers future-proof their businesses. »

Passendo is helping a growing number of publishers around the world boost their business potential, in an industry that has traditionally seen challenges around monetization. It is currently experiencing strong and growing demand from the US and UK markets in particular.

The partnership comes as the Copenhagen-based email advertising disruptor prepares for an explosive H2, having appointed a series of new board members after significant growth and investment of 2.3 million dollars. euros (£1.97m) at the end of last year.

Cathy W. Howerton