Passendo joins forces with media leader, audienzz, to revolutionize its advertising offer
Passendo Delivers Real-Time Sponsored Ads and Improved Relevance with its Innovative Product for Zürich-Based Company
LONDON, UK, July 5, 2022 /EINPresswire.com/ — Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – thanks to this partnership, e-mail advertising is more effective than ever.
audienzz is a Swiss digital advertising specialist with a portfolio of over 300 websites. Through its innovative digital branding, native, video and performance formats, it reaches over 14 million unique customers across the country every month. In addition, it offers publishers and advertisers a full range of services as well as state-of-the-art tools, developed in-house.
Prior to partnering with Passendo, audienzz lacked the functionality of a true ad server, but has now successfully onboarded over 20 publishers and launched the first newsletter ad network in Switzerland – collaborating with premium publishers from three language regions and generating more than 35 million impressions per month.
Moreover, as a leading advertising technology provider, audienzz has decided to combine the power of Passendo as a specific newsletter ad server with its booking tool, adconsole. Thus, the implementation of the Passendo API makes it possible to customize a solution perfectly suited to the needs of Swiss publishers.
“This offers advertisers an optimal solution: it gives them the opportunity to land directly in the mailboxes of their target groups via email ads”, explains Nora Chapero, Head of Business Development at audienzz. “We are committed to ensuring a highly efficient process, and with partnerships and innovations like this, we are able to bring the full spectrum of journalistic services to the advertising market.”
Audienzz AG CEO Remo Baumeler adds, “We were thrilled to partner with Passendo to harness the power of premium publisher newsletters with email advertising. The objective of this ongoing collaboration was to make our newsletter advertising product scalable and to launch emvoy, the first newsletter network in Switzerland, on a CPM/CPC basis, which will allow us to offer the Swiss market a new advertising channel. valuable and unique and to generate new revenue streams for premium publishers. This was achieved quickly and already the results are extremely impressive.
Andreas Jürgensen, CEO and co-founder of Passendo, adds: “We are beyond proud of what we have achieved with the Audienzz team. Our mission is to give publishers access to new incremental revenue, as well as enable greater control over the quality and content of ads served around their premium content. We have already partnered with some of the biggest media brands in the world, helping to drive phenomenal revenue increases. This is just another example of how our technology can help quality publishers future-proof their businesses. »
Passendo is helping a growing number of publishers around the world boost their business potential, in an industry that has traditionally seen challenges around monetization. It is currently experiencing strong and growing demand from the US and UK markets in particular.
The partnership comes as the Copenhagen-based email advertising disruptor prepares for an explosive second half, having appointed a series of new board members following significant growth and an investment of 2, 3 million euros at the end of last year.
Passendo is the first European newsletter inventory marketing platform. Founded in 2016 by two digital advertising pioneers, its award-winning email ad server and SSP deliver value to publishers and advertisers worldwide. By partnering with some of the world’s largest media companies, Passendo helps them activate additional new revenue in an existing and as yet untapped media channel – email advertising – thereby reaching new audiences to unlock exciting opportunities. . More on: www.passendo.com
audienzz is the digital advertising specialist in Switzerland and offers a portfolio of over 300 websites. Through its innovative digital branding, native, video and performance formats, the premium digital marketer reaches over 14 million unique customers nationwide each month. In addition, audienzz offers publishers and advertisers a full range of services as well as state-of-the-art tools, developed in-house.
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