Brand management Pokémon is a masterclass in brand management | Opinion Cathy W. Howerton May 29, 2019
Media planning Report: PepsiCo Hires for New Internal Team Fusing Data and Media Planning Cathy W. Howerton May 15, 2019
Media planning Capri Sun awards European media planning business to Vizeum Cathy W. Howerton May 8, 2019
Media planning Maximize the buzz for your business by combining content and media planning Cathy W. Howerton March 15, 2019
Brand management Digital brand management company Yext promises 500 jobs in Northern Virginia Cathy W. Howerton February 21, 2019
Media planning Can social media insights really improve the accuracy of media planning and buying? Cathy W. Howerton December 13, 2018
Media planning Media Planning and Buying Market Intelligence – Sourcing Market Forecasts, Cost Drivers, Trends, Category Management Insights Now Available on SpendEdge Cathy W. Howerton December 7, 2018
Brand management Brand management company Frontify raises $8.3 million Cathy W. Howerton October 9, 2018
Brand management Frontify brand management platform raises $ 8.3 million led by Blossom Capital – TechCrunch Cathy W. Howerton October 9, 2018
Brand management Brand Management – Which companies have the best reputations? Cathy W. Howerton October 2, 2018
Brand management Brand Management – “Rewarding Perks”: Why Consumers Love Brands That Make Them Feel Like Good People Cathy W. Howerton October 2, 2018
Brand management Brand Management – The 3 Es of Brand Admiration (and How Marketers Can Foster Them) Cathy W. Howerton October 2, 2018
Brand management Brand Management – The 25 Most Powerful Corporate Brands Cathy W. Howerton October 1, 2018
Media planning Best Social Media Scheduling and Collaboration Tools for Teams and Agencies Cathy W. Howerton October 1, 2018
Brand management Brand Management – Build your brand by separating it from the product Cathy W. Howerton September 30, 2018
Brand management The Changing Dynamics of Brand Management | 2018-08-21 Cathy W. Howerton August 21, 2018
Media planning Mars Inc. consolidates all media planning and buying tasks with GroupM – Cathy W. Howerton August 9, 2018
Media planning Mars consolidates £1.4bn global media planning and buy in MediaCom Cathy W. Howerton August 8, 2018
Brand management Marketing Brand Manager, Brand Management Strategies Cathy W. Howerton August 3, 2018
Brand management Under Armor feels more marketing churn with departure of VP of Global Brand Management Cathy W. Howerton July 31, 2018
Media planning Social Media Planning: How to Create a Social Media Plan in Under 30 Minutes Cathy W. Howerton June 28, 2018
Media planning The golden rules of media planning that marketers must consider Cathy W. Howerton April 17, 2018
Brand management Cherokee CEO says old ways of brand management are over Cathy W. Howerton March 8, 2018
Media planning More than a Havas group media buying and planning contract Cathy W. Howerton January 29, 2018
Brand management Moving from brand management to brand citizenship Cathy W. Howerton December 28, 2017
Brand management Beauty brand management firm Level Brands closes IPO Cathy W. Howerton November 21, 2017
Media planning Creative agencies now offer media planning and buying services Cathy W. Howerton October 24, 2017
Media planning Inside Mindshare’s New “Programmable” Approach to Media Planning and Execution Cathy W. Howerton September 7, 2017
Brand management Level Brands’ EE1 Launches Brand Management of Global Neo-Pop Artist Romero Britto Cathy W. Howerton August 22, 2017
Media planning Consulting firms strengthen themselves in media planning in the wake of transparency Cathy W. Howerton August 14, 2017
Brand management Global Brand Management Software Market – Drivers and Forecasts by Technavio Cathy W. Howerton July 27, 2017
Media planning 6 social media planning tools you can’t live without – and they’re FREE! Cathy W. Howerton June 9, 2017
Media planning How traditional media planning is changing and what marketers can do about it Cathy W. Howerton May 28, 2017
Brand management Trust is the key to the brand management revolution Cathy W. Howerton November 23, 2016
Media planning We are hiring a Director of Media Planning and Performance Management Cathy W. Howerton September 16, 2016
Media planning A detailed look at the changing landscape of media planning Cathy W. Howerton July 10, 2016
Media planning Why media design is the new media planning | Ana Andjelic Cathy W. Howerton May 24, 2016
Brand management Psychological and social aspects of brand management Cathy W. Howerton April 11, 2013
Brand management GM’s failure in brand management at GMC and Buick Cathy W. Howerton November 29, 2011
Brand management Brand Management – How Your Supply Chain Can Build or Destroy Your Brand Cathy W. Howerton April 6, 2006
Brand management Brand Management – Strengthen your brand through affiliations Cathy W. Howerton April 6, 2006
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