Media planning When it comes to media planning in 2020, disruption is the key word Cathy W. Howerton February 25, 2020
Brand management A Brand Management Maturity Model, Part Four: Technology Cathy W. Howerton February 20, 2020
Brand management Creative agency 12below changes name to become The Brand Management Company Cathy W. Howerton February 10, 2020
Brand management BERA Brand Management Enters into Elite Partnerships to Accelerate Global Growth Cathy W. Howerton January 30, 2020
Brand management A Brand Management Maturity Model, Part 3: Process Cathy W. Howerton January 30, 2020
Brand management What are the dos and don’ts of brand management? Cathy W. Howerton December 20, 2019
Brand management Brand Management Software Market is Expected to Grow at a CAGR of 11.8% by 2027, Driven by Growing Adoption of Cloud Solutions, According to Absolute Markets Insights Cathy W. Howerton December 11, 2019
Brand management A Brand Management Maturity Model, Part 1: Strategy Cathy W. Howerton November 27, 2019
Brand management Online course in brand management offered by eCornell Cathy W. Howerton November 26, 2019
Media planning Analytics-Based Media Planning: Quantzig lists five steps that can help you build a successful media plan in their recent article Cathy W. Howerton November 21, 2019
Brand management Personal Brand Management – A Marketing 101 Approach Cathy W. Howerton November 19, 2019
Media planning Drive smarter media planning with linear TV attribution – AdExchanger Cathy W. Howerton October 29, 2019
Media planning Audience planning Ate Media Planning – AdExchanger Cathy W. Howerton September 30, 2019
Brand management Why Marketing Week’s Mini MBA is geared towards brand management Cathy W. Howerton September 5, 2019
Media planning Make dynamic bottom-up media planning work – AdExchanger Cathy W. Howerton August 23, 2019
Brand management Brand management in a law firm: who and how? – Media, Telecoms, IT, Entertainment Cathy W. Howerton August 6, 2019
Media planning ADT has implemented its media planning and internal purchasing Cathy W. Howerton July 18, 2019
Brand management Anne Klein acquired by WHP Global, a new brand management platform – WWD Cathy W. Howerton July 17, 2019
Brand management WHP Global launches new brand management platform with $200 million equity fund commitment from Oaktree Cathy W. Howerton July 17, 2019
Brand management Business strategist, head of brand management takes helm of corporate partnerships in Charleston as assistant vice president Clemson News Cathy W. Howerton July 17, 2019
Brand management Uber’s logo change is brand masturbation, not brand management – Marketing Week Cathy W. Howerton July 4, 2019
Brand management Allie Hembree Martin launches Fame and Fortune Brand Management Cathy W. Howerton July 2, 2019
Brand management Brand Management Services Market: Market Size, Market Intelligence, Supply Market Forecast, Cost Drivers, Trends, Category Management Information Now Available on SpendEdge Cathy W. Howerton June 17, 2019
Brand management Pokémon is a masterclass in brand management | Opinion Cathy W. Howerton May 29, 2019
Media planning Report: PepsiCo Hires for New Internal Team Fusing Data and Media Planning Cathy W. Howerton May 15, 2019
Media planning Capri Sun awards European media planning business to Vizeum Cathy W. Howerton May 8, 2019
Media planning Maximize the buzz for your business by combining content and media planning Cathy W. Howerton March 15, 2019
Brand management Digital brand management company Yext promises 500 jobs in Northern Virginia Cathy W. Howerton February 21, 2019
Media planning Can social media insights really improve the accuracy of media planning and buying? Cathy W. Howerton December 13, 2018
Media planning Media Planning and Buying Market Intelligence – Sourcing Market Forecasts, Cost Drivers, Trends, Category Management Insights Now Available on SpendEdge Cathy W. Howerton December 7, 2018
Brand management Brand management company Frontify raises $8.3 million Cathy W. Howerton October 9, 2018
Brand management Frontify brand management platform raises $ 8.3 million led by Blossom Capital – TechCrunch Cathy W. Howerton October 9, 2018
Brand management Brand Management – Which companies have the best reputations? Cathy W. Howerton October 2, 2018
Brand management Brand Management – “Rewarding Perks”: Why Consumers Love Brands That Make Them Feel Like Good People Cathy W. Howerton October 2, 2018
Brand management Brand Management – The 3 Es of Brand Admiration (and How Marketers Can Foster Them) Cathy W. Howerton October 2, 2018
Brand management Brand Management – The 25 Most Powerful Corporate Brands Cathy W. Howerton October 1, 2018
Media planning Best Social Media Scheduling and Collaboration Tools for Teams and Agencies Cathy W. Howerton October 1, 2018
Brand management Brand Management – Build your brand by separating it from the product Cathy W. Howerton September 30, 2018
Brand management The Changing Dynamics of Brand Management | 2018-08-21 Cathy W. Howerton August 21, 2018
Media planning Mars Inc. consolidates all media planning and buying tasks with GroupM – Cathy W. Howerton August 9, 2018
Media planning Mars consolidates £1.4bn global media planning and buy in MediaCom Cathy W. Howerton August 8, 2018
Brand management Marketing Brand Manager, Brand Management Strategies Cathy W. Howerton August 3, 2018
Brand management Under Armor feels more marketing churn with departure of VP of Global Brand Management Cathy W. Howerton July 31, 2018
Media planning Social Media Planning: How to Create a Social Media Plan in Under 30 Minutes Cathy W. Howerton June 28, 2018
Media planning The golden rules of media planning that marketers must consider Cathy W. Howerton April 17, 2018
Brand management Cherokee CEO says old ways of brand management are over Cathy W. Howerton March 8, 2018
Brand management Brand Management – Six Ways to Rally Your Company During a Rebrand (And How Your Agency Can Help) Cathy W. Howerton February 22, 2018
Media planning More than a Havas group media buying and planning contract Cathy W. Howerton January 29, 2018
Brand management Moving from brand management to brand citizenship Cathy W. Howerton December 28, 2017
Brand management Beauty brand management firm Level Brands closes IPO Cathy W. Howerton November 21, 2017
Media planning Creative agencies now offer media planning and buying services Cathy W. Howerton October 24, 2017
Media planning Inside Mindshare’s New “Programmable” Approach to Media Planning and Execution Cathy W. Howerton September 7, 2017
Brand management Level Brands’ EE1 Launches Brand Management of Global Neo-Pop Artist Romero Britto Cathy W. Howerton August 22, 2017
Media planning Consulting firms strengthen themselves in media planning in the wake of transparency Cathy W. Howerton August 14, 2017
Brand management Global Brand Management Software Market – Drivers and Forecasts by Technavio Cathy W. Howerton July 27, 2017
Media planning 6 social media planning tools you can’t live without – and they’re FREE! Cathy W. Howerton June 9, 2017
Media planning How traditional media planning is changing and what marketers can do about it Cathy W. Howerton May 28, 2017
Brand management Trust is the key to the brand management revolution Cathy W. Howerton November 23, 2016
Media planning We are hiring a Director of Media Planning and Performance Management Cathy W. Howerton September 16, 2016
Media planning A detailed look at the changing landscape of media planning Cathy W. Howerton July 10, 2016
Media planning Why media design is the new media planning | Ana Andjelic Cathy W. Howerton May 24, 2016
Media planning Media planning must change in the customer-centric digital economy Cathy W. Howerton April 28, 2016
Brand management Psychological and social aspects of brand management Cathy W. Howerton April 11, 2013
Brand management GM’s failure in brand management at GMC and Buick Cathy W. Howerton November 29, 2011
Brand management Brand Management – How Your Supply Chain Can Build or Destroy Your Brand Cathy W. Howerton April 6, 2006
Brand management Brand Management – Strengthen your brand through affiliations Cathy W. Howerton April 6, 2006
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