Ole Smoky chooses BrandMuscle for brand management and custom print production needs
CHICAGO, May 18, 2022 (GLOBE NEWSWIRE) — BrandMuscle, the industry leader in local and integrated channel marketing, today announced its partnership with Ole Smoky® Distillery LLC, the first premium moonshine distiller in the United States and one of the nation’s fastest growing spirits companies. BrandMuscle’s trusted channel marketing automation solution delivers customizable brand assets and point-of-sale marketing templates to sales reps seamlessly and efficiently, without compromising consistency or compliance. Ole Smoky Distillery will leverage BrandMuscle’s brand management and print capabilities to accelerate time to market, improve the quality of onsite and offsite assets, and help continue the distillery’s strong plans for continued growth .
Founded in East Tennessee in 2010, Ole Smoky produces over 25 authentic Tennessee moonshine flavors, from White Lightnin’ to Apple Pie, and 17 inventive whiskey flavors, which are sold in all 50 states and over 20 countries. worldwide. The first federally licensed distillery in East Tennessee, Ole Smoky’s four distilleries ranked among the most visited distilleries in the world in 2021, with more than 5.7 million visitors that year, twice more guests than all the Scottish distilleries put together. The company also surpassed 1 million checkouts in 2021 and intends to increase that number significantly in 2022. It outgrew its current POS production system and sought a more scalable solution. By working with BrandMuscle, Ole Smoky will recoup the time and resources their designers and in-house sales reps are currently spending on custom POS requests, streamlining the production and distribution of branded print assets.
With a focus on on-site promotion in 2022, Ole Smoky will continue to put its cocktails and unique range of flavors front and center in bars and restaurants, which requires attractive, high-quality print production and wide variability in points of sale, in particular table tents and menu inserts. . Offsite, Ole Smoky will use a range of outlets, including posters, case cards, shelf stickers, window stickers and rack headers. BrandMuscle’s experience and printing facilities will provide Ole Smoky’s representatives with the highest possible quality of printing materials, strengthening the company’s relationships between their representatives, distribution partners and accounts.
“Due to our exponential growth,” said Stephanie Moraine, Marketing Director of Ole Smoky Distillery, “it was critical for Ole Smoky to partner with a local and integrated channel marketing leader who understands our brand’s audience. and has the capabilities to quickly design and print our outlets for distribution across the country.As we continue to grow the business, having the right partner is important to us, and we look forward to working with BrandMuscle to help us continue to evolve our marketing programs.
About Ole Smoky® Distillery LLC
Ole Smoky is one of the fastest growing spirits companies in the United States and the world’s first premium moonshine distiller, the first craft distiller in the United States Founded in 2010, the roots of Ole Smoky date back to the first settlers of the Smoky Mountains, families who produced moonshine with enduring pride and Appalachian spirit. Ole Smoky Distillery has been recognized for two consecutive years on the remarkable Inc. 5000 list of America’s fastest-growing private companies. For more information, please visit olesmoky.com and follow Ole Smoky on social media @olesmoky.
BrandMuscle is the leader in local and integrated channel marketing, serving more than 175 of the world’s biggest brands, with 750 professionals across five offices around the world. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle intelligent local marketing platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, retain them, increase revenue and maximize ROI . For more information about BrandMuscle, visithttps://www.brandmuscle.com/or call (866) 464-4342.
Contact: Lori Alba VP of Marketing [email protected] 216-454-2047