Oktobuzz Wins Westside Digital Marketing Mandate: Best Media Info

Oktobuzz won Westside’s digital marketing mandate.

The agency will be responsible for managing social media handles and campaigns for the house of Tata’s fashion brand.

Oktobuzz will also work with the brand to improve its overall online presence through data-driven digital communication campaigns and other mar-tech projects.

Westside offers a wide range of contemporary wardrobe solutions for men, women and children. It also offers urban and warm interior decoration and a range of cosmetics, ambrosial perfumes and luxury bath and body products.

The brand has entrusted Oktobuzz with the responsibility of helping them establish a strong presence and establish Westside’s legacy as the home of the Tata brand in the online world.

The agency will mainly work on social media platforms like Facebook, Twitter, Instagram and YouTube. He will also work with the brand to help improve the brand experience across all platforms including website, app, UI/UX and videos.

Umashan Naidoo, Head-Customer and Beauty, Trent, said: “Westside has already established itself as one of the leading fashion brands in the country. As we grow our presence across the country, we also want to leverage digital in the most constructive way and thereby establish Westside as the brand of choice for consumers seeking efficient and accessible fashion. Oktobuzz’s strong understanding of the market and the digital ecosystem made the difference for us.

Hemal Majithia, CEO and Founder of Oktobuzz, said, “We are extremely excited to partner with Westside in this phase of hyper-growth, especially in harnessing the power of digital. We are aligned with the brand’s ambitious vision to be at the forefront of fashion and intend to convert data-driven insights into de-cluttered creative solutions that not only push creative boundaries, but also have a positive impact. on business.

“We are thrilled to add another flagship brand and industry leader like Westside to our customer base. With India booming and the fashion industry booming, Westside over the past two decades has played a pioneering role in bringing India into fashion and at Oktobuzz we are committed to strengthen Westside’s digital presence with strategic planning at all levels,” added Rohan. Nair, Senior Vice President – Business and Strategy, Oktobuzz.

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Cathy W. Howerton