NUMATEC Launches EKN, Data-Driven Omnichannel Buyer Media Company
MIAMI, April 20, 2021 /PRNewswire/ — NUMATEC, a holding company focused on media and martech companies across the globe, today announced the launch of EKN, a data-driven, omnichannel buyer media company that provides access to digital ad inventory for display, video, social, mobile, native and more. NUMATEC created EKN by acquiring select assets from Eikon Digital that focus on providing business and technology services to agencies and clients, as well as premium media representation for the US and pan-regional markets.
EKN uses a number of leading platforms (such as DSPs, SSPs and DMPs) to help clients achieve their goals through the EKN trading desk. EKN delivers effective results through its omnichannel shopping capabilities, partnerships with leading data providers, and best-in-class reporting, with solutions including:
- Data—Data Enrichment, Mapping, and Privacy
- Media: programmatic display, connected TV and OTT, mobile and desktop video, search and social networks
- Reports—Data integration, custom dashboards, and insight analysis
“We are excited to be part of NUMATEC with this new identity covering the United States, Mexico, Caribbean and central America,” noted Rodrigue BarcenasCEO of EKN in the United States.
“Our clients are able to run campaigns across all online media channels, while executing multiple strategies to influence consumer behavior. Best of all, our insightful reporting means continuous optimization and unparalleled insights,” added Alejandro Echeverriacountry manager for EKN Mexico.
Giuliano StiglitzCEO of NUMATEC also added, “The creation of EKN puts NUMATEC at the forefront of marketing technology services for a whole new customer base. We are able to offer world-class solutions to a global market.
Situated at Miami, Florida and established in 2020, NUMATEC is a holding company that owns and operates a rapidly growing portfolio of leading digital marketing technology companies in 22 countries. The company actively seeks new opportunities to scale businesses in the media and martech industries to create the premier global network of service providers for today’s global brands. Uniquely positioned to deliver superior service and value, NUMATEC benefits from an unparalleled global footprint.
EKN was established in 2020 and provides programmatic solutions for agencies and brands to plan, execute and report on their digital media campaigns in US and pan-regional markets. EKN leverages new technologies to design campaigns that identify the right audiences and convert them effectively across all formats, channels and devices.