Numatec launches data-driven omnichannel media company EKN

NUMATEC, a holding company focused on media and martech companies across the globe, announced the launch of EKN, a data-driven, omnichannel buyer media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.

NUMATEC created EKN by acquiring select assets from Eikon Digital that focus on providing business and technology services to agencies and clients, as well as premium media representation for the US and pan-regional markets.

EKN is a response to the challenges faced by market players. We are technology independent, more a consultant than a technology provider.

EKN uses a number of leading platforms (such as DSPs, SSPs and DMPs) to help clients achieve their goals through the EKN trading desk. EKN delivers effective results through its omnichannel shopping capabilities, partnerships with leading data providers, and best-in-class reporting, with solutions including:

  • Data—Data Enrichment, Mapping, and Privacy
  • Media: programmatic display, connected TV and OTT, mobile and desktop video, search and social networks
  • Reports: data integration, personalized dashboards and information analysis

Regarding the place that EKN will take in the MarTech and Ad-Tech ecosystem, Alejandro Leon, CEO Caribe – Centro America – Peru at EKN. tells Portada that EKN “is not a DSP, rather we are a response to the challenges faced by market players. We are technology independent, more a consultant than a technology provider. We work with different DSP, DMP, SSP and ad serving technologies to optimize our clients’ media buying and campaigns.”

“Our new and existing clients are able to run campaigns across all online media channels, while executing
on multiple strategies to influence consumer behavior. We use cloud marketing via display, e-mail, SMS in a truly omnichannel way. Even better, our insightful reporting means continuous optimization and unparalleled insights,” notes Leon.

Add value to media buying

According to Leon, EKN has invested in a strategy team that adds value to media buying, recommends strategies and provides insights for campaign optimization. “We are agency partners, we don’t sell products, we sell strategy and results for brands. In the US we work with brands and in Latin America more with agencies,” adds Leon.

EKN’s approach to trading desks

Leon notes that EKN uses a traditional trading desk but adds data overviews and charts to provide a very professional report. “For reporting, we use Datorama, which was acquired by Salesforce a few years ago. Datorama also includes historical data and other references and provides richer data.

Alejandro Leon, CEO Caribe – Centro America – Peru at EKN Solutions

As for the future world without cookies, Leon notes that
“Cookies don’t disappear but turn into something that isn’t 100% clear. Brands are increasingly able to source their own data. At EKN, we help brands create and enrich data and use this primary data to make smarter and more efficient purchases. »

At EKN, we help brands create and enrich data and use this primary data to make smarter and more efficient purchases.

EKN customers

Leon notes that EKN works with Hispanic American clients, but also has a specialized practice for travel and tourism in the United States, which includes train lines, car rental and airlines. “In Latin America, we work with the top 500 global brands, including Unilever, Procter & Gamble, Pizza Hut and many more.”

Recently created NUMATEC, of ​​which EKN is a holding company, has more than 300 employees in 22 countries, in Europe, the United States and Latin America, and is led by a team of entrepreneurs who have founded and left several companies with success, and are now pooling their resources and businesses under one roof. Check out our recent interview with NUMATEC CEO Giuliano Stiglitz!

Cathy W. Howerton