Navigating the Risks and Rewards of NFT Brand Management

By David Ervin, Kayvan Ghaffari and Carissa Wilson (April 30, 2021, 5:44 PM EDT) — Interest in non-fungible tokens and blockchain technology has exploded in recent months, including newsletters, legal and technology websites and social media platforms.

As with all new releases, pundits and commentators have been quick to question the staying power of NFTs, claiming that these new assets are in fact nothing more than a problem among techies and journalists that risks to burn hot but quickly.

However, the substantial investments of big brands continue to suggest real value in buying, selling and simply using NFTs – perhaps even more so in brand management and retail spaces than in the digital more often discussed…

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