Naomi Osaka and LeBron James are launching a media company

By AFRO Staff

LeBron James earlier this month broke barriers again when he was named the only active professional basketball player to become a billionaire. And phenomenal tennis player Naomi Osaka may well be set to join King James after recently announcing another business venture.

Osaka has partnered with the basketball legend to launch a media company, Hana Kuma, which aims to tell stories that reflect cultural diversity and social issues and are “bold and playful like me,” said the tennis star in an Instagram statement.

“I’ve built my career on taking a different approach than those around me and because my journey has been so different, it’s opened my eyes to all the incredible stories that go untold,” he said. said Osaka. “Stories that are global, about a variety of cultures and viewpoints, about important social issues. That’s why I cast Hana Kuma….

Naomi Osaka of Japan attends a practice session at the Italian Open tennis tournament in Rome, Friday, May 6, 2022. (AP Photo/Gregorio Borgia)

The 24-year-old said she was proud to be building a business that reflected her image and equally happy to be on this journey with LeBron James.

“I couldn’t think of a better partner than @kingjames to do this. I’m so excited to do this with him,” she said.

LeBron James poses at the premiere of the film “Hustle,” Wednesday, June 1, 2022, at the Regency Village Theater in Los Angeles. (AP Photo/Chris Pizzello)

According to Forbes, James earned his estimated $1.2 billion through an amalgamation of his NBA salary – the highest in the league; a plethora of mentions of brands like AT&T, PepsiCo and Walmart; and a range of business investments, including SpringHill, his television and film production company, fast-food chain Blaze Pizza, his stake in several professional sports teams, and shares in brands like smart gym maker Tonal and the ride-sharing giant Lyft.

“This is my biggest milestone,” James, 37, said of achieving billionaire status in a prophetic 2014 interview with GQ. “Obviously. I want to maximize my business. And if I happen to get it, if I happen to be a billion dollar athlete, ho. Hip Hip Hooray! Oh my God, I I’ll be excited.” Osaka is also well on her way to becoming a business mogul, with several ventures in the works. She recently launched a skincare line, KINLÒ, which is aimed at people with melanin-rich skin. and she has several collaborations with brands like Nike, Louis Vuitton and Levi’s.Osaka, who is a strong advocate for mental health, has also partnered with Modern Health, a workplace-related platform, to raise awareness and to destigmatize mental health care among younger, marginalized communities, according to People.The Athlete is the lead community health advocate for Modern Health’s Community Impact Program.

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