More BC Businesses Will Get Fit With Digital Marketing Bootcamp

Thousands of BC businesses will have the opportunity to hone their skills online through another extension of the popular Digital Marketing Bootcamp program.

“The Digital Marketing Bootcamp has been a huge success and is one of the ways we continue to support businesses that have been impacted by the COVID-19 pandemic,” said Ravi Kahlon, Minister of Employment, Economic Recovery and Innovation. “Through this program and our StrongerBC economic plan, BC business owners are equipped with the knowledge, tools and skills to help them pivot their businesses to meet the needs of the changing digital world. . »

Province provided Alacrity Canada with an additional $1.5 million to run the program and help more than 2,000 BC businesses and their employees gain the digital marketing skills they need to navigate through recovery economy and beyond. In total, the province provided $6 million to the online program.

“On behalf of the entire Alacrity community, I would like to thank the Province of British Columbia for their continued support of the Alacrity Digital Marketing Boot Camp,” said Richard Egli, CEO of Alacrity Canada. . “Our team is happy to help BC-based businesses build their digital marketing skills and, in turn, increase their revenue. We look forward to training another 2,040 students over the next year and helping them build strong, resilient businesses across British Columbia.

Launched in late 2019 and extended into summer 2021, the Digital Marketing Bootcamp program has helped over 6,000 participants bring their business online, adapt to changing business models, meet changing demands customers and drive business growth.

The Digital Marketing Bootcamp has benefited all kinds of small businesses, such as hardware stores, restaurants, and content creators. For example, after taking the course, Sharaz Kassam of Shamin Jewelery, which operates three stores in Metro Vancouver, noticed an increase in online sales within 30 days of completing the bootcamp.

“Taking the Digital Marketing Bootcamp has helped me pivot my business to capitalize on the growing interest online,” Kassam said. “I am now using my new skills to refine my website and social media presence, and sales have continued to increase. As a small business owner, I have found the bootcamp very helpful.”

Under the program, 30% of participant seats are reserved for people from rural communities (outside the Capital Regional District and Lower Mainland) or people who identify as Indigenous, Black or People of Color (IBPOC).

In addition to extending the Digital Marketing Bootcamp, the province has begun the next steps in developing the Small Business Diversity and Inclusion Action Plan, which aims to support underrepresented entrepreneurs in British Columbia.

A consultation with the business community, specifically with representatives of IBPOC, women, people with disabilities, 2SLGBTQ+, newcomers and young entrepreneurs, is underway to discuss further actions to reduce barriers and to provide full support.

The Small Business Diversity and Inclusion Action Plan plays a critical role in the StrongerBC Economic Plan. The action plan supports inclusive and sustainable growth and helps ensure that small business owners have access to support and training to succeed and grow their business.

The StrongerBC Economic Plan builds on British Columbia’s strong economic recovery and aims to address two long-standing challenges – inequality and climate change – by closing the skills gap, building resilient communities and helping companies and people to make the transition to clean energy solutions.


Brenda Seng, Partner, Saba Foods Ltd. –

“The digital marketing skills I learned through the Digital Marketing Bootcamp allowed me to have more creativity and freedom in designing and implementing our marketing strategies. The knowledge and skills open everything a world of opportunity not only for our business, but also for others looking to establish themselves and grow.

Michelle Ewoniak, Owner, Thrive Naturals –

“One of my many roles in my business is marketing and managing the Shopify website for Thrive Naturals. I apply what I learned in the Digital Marketing Bootcamp when developing content, brainstorming new products to sell online, analyze our competitors, make changes to the website, and develop and create advertising and email campaigns.The Digital Marketing Bootcamp benefits our business on a day-to-day basis and filled a skills gap to help prepare my business for the future.

Fast facts:

  • The Digital Marketing Bootcamp is led by industry leaders, with instruction offered through a mix of materials and includes live virtual classroom sessions and mentorship. A self-directed online option is also available.
  • The Digital Marketing Bootcamp is open to small and medium-sized businesses with 1 to 149 employees.
  • To qualify, a company must be based in British Columbia and registered to do business in British Columbia.
  • There are more small businesses per capita in British Columbia than anywhere else in Canada.
  • About 98% of British Columbia’s businesses are small businesses and they employ over one million British Columbians, account for 36% of British Columbia’s exports and 34% of British Columbia’s gross domestic product.

Learn more:

Learn more about Alacrity’s Digital Marketing Bootcamp:

Learn more about the StrongerBC Economic Plan:

Cathy W. Howerton