Mirum hires Sooraj Keswani to lead brand management and strategy

Mirum, a Wunderman Thompson agency and part of the WPP Group, has recruited industry veteran Sooraj Keswani as Director of Brand Management and Strategy. He comes with three decades of experience and has worked with companies like Indian Express, Madison, Concept Communications and Hansa Cequity.

“Keswani is a key hire and will be part of Mirum’s leadership team. He will play an active role in managing the brand planning and customer service divisions. In this role, he will be responsible for partnering with clients and help them achieve their business growth goals,” the agency said.

Keswani will be based out of the Mumbai office and will report to Co-CEO Hareesh Tibrewala.

Welcoming Keswani on board, Hareesh said: “Sooraj brings with him a mix of business, brand and digital experience to the table. His main responsibility will be to ensure customer success, through the range of digital solutions and services that Mirum provides to its customers. He will also be responsible for mentoring and managing the brand planning and account management teams. »

Upon his appointment, Keswani said, “Mirum has always been at the forefront of digital. The agency has big ambitions and is expanding its range of services. I am delighted to be here and I look forward to an exciting future”.

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Cathy W. Howerton