Mirum Appoints Sooraj Keswani as Director of Brand Management and Strategy, Marketing & Advertising News, ET BrandEquity

Sooraj Keswani

Mirum has onboarded industry veteran Sooraj Keswani as Director of Brand Management and Strategy. He comes with three decades of experience and has worked with Indian Express, Madison, Concept Communications and Hansa Cequity.

Keswani will be part of Mirum’s management team. He will play an active role in managing the brand planning and customer service divisions. In this role, he will be responsible for building partnerships with clients and helping them achieve their business growth goals.

He will be based in the Mumbai office and will report to Joint Managing Director Hareesh Tibrewala.

Tibrewala said, “Sooraj brings with him a mix of business, brand and digital experience to the table. His main responsibility will be to ensure customer success, through the range of digital solutions and services that Mirum provides to its customers. He will also be responsible for mentoring and managing the brand planning and account management teams. »

Keswani said, “Mirum has always been at the forefront of digital. The agency has big ambitions and is expanding its range of services. I am thrilled to be here and look forward to an exciting future.

Jani will be responsible for driving marketing campaigns to accelerate the pace of customer acquisition, engagement and growth.

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Cathy W. Howerton