Media Company Wrappr is now a Certified B Company

Media company Advocate OOH Wrappr has confirmed that it has become a Certified B Company, joining a growing network of companies committed to high standards of social and environmental performance, accountability and transparency.

Brands increasingly need to be aware of the social and environmental impacts of their marketing spend. As their choices are increasingly scrutinized, it has become clear that there is a demand in the industry for media owners who balance purpose and profit.

Mindy Leow, Director of Growth and Impact, B Lab Australia and Aotearoa New Zealand, explained that the community is thrilled to see Wrappr join the ranks of other B-certified companies.

“The media and advertising industry has a huge influence in shaping our world, so it is extremely important that media companies are held accountable at a high level. B Lab looks forward to seeing more media owners use our standards and go through the certification process to join the nearly 500 B-certified companies in Australia and Aotearoa New Zealand, and counting,” she said. declared.

As a B Corp in the media industry, Wrappr, a purpose-driven Advocate OOH media company, is now among the companies leading a global movement for an inclusive, equitable and regenerative economy.

According to Jonte Shaw, co-founder and co-CEO of Wrappr, media owners are currently not held to the same social and environmental standards as their customers (brands).

Shaw said: “Media owners have a tremendous ability to amplify messages, whether for better or for worse.

“Given the reach and influence they have, it makes sense that the same standards that apply to brands should also apply to them.” Certification as a B Corp was a way for us to formalize our ongoing commitment to these standards and enshrine a three bottom line approach in everything we do.

“We are delighted to offer major Australian brands a certified B Corp option when reviewing their media strategy, and hope to see more media owners certify in the near future.

“I think all companies would benefit from simply going through B Lab’s impact assessment. It asks questions about your business that you might not have thought of and opens your eyes to areas for improvement.

“For us, an immediate change was a significant increase in parental and compassionate care leave. For others, it may be an incentive to update your hiring policies or improve your environmental impact measurement. These are all small, but important steps that lead to positive change.

B Corporations are companies that meet high standards of social and environmental performance, accountability and transparency. They are also legally committed to bringing benefits not only to shareholders, but to all of the company’s stakeholders – workers, customers, communities and the environment.

Wrappr shares the benefits of the ad economy by allowing everyday people to use their vehicles as usual to earn extra income. Wrappr defenders most often earn $500 a month, which equates to a 9% pay rise for the average Australian.

Some of the practices contributing to Wrappr’s positive impact include partnering with Greenfleet to double offset the carbon emissions generated by its advocates’ vehicles, through native reforestation programs in Australia and New Zealand. Electric vehicle (EV) owners also have the opportunity to earn an additional $100 per month, on top of their regular monthly income.

Wrappr is a remote workplace and empowers staff to determine for themselves how best to maximize their happiness and efficiency. She also implemented an employee stock option program to ensure that Wrappr employees benefit from the company’s success, are guardians of its values ​​and act like owners.

Wrappr’s B Corp profile is available on the B Lab website. In September 2022, there were 5,800 B-certified companies in 85 countries and 158 industries, including almost 500 in ANZ.

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Cathy W. Howerton