Media company launches menopause app for staff


Health and Safety Practitioner

Immediate Media Co, the special interest and content platform company, has reportedly become the first media company to make the balance+ menopause app available to its staff.

Balance+ is said to have app users in 215 countries, with a mission to empower women with evidence-based medical knowledge about perimenopause and menopause to help support diagnosis and access to treatment. Balance+ focuses on removing barriers to menopause support, especially in the workplace.

Balance+ was designed to put power in the hands of women, to help them gain the knowledge they need when seeking medical treatment, as well as to support their family and friends during this time.

Making the balance+ app available to all immediate employees will provide access to medically approved specialist content and live sessions to help optimize their mental health, nutrition, sleep, physical health, sexual health, skin and their hair.

A recent balance+ study shows that since downloading the app, 74% of users agree they feel more comfortable talking about menopause at work, 87% were able to self-diagnose their perimenopause or menopause and 72% successfully accessed treatment after using the app.

Jo Brandl, Chief People Officer at Immediate, says: “We are delighted to partner with balance+ as part of our outreach and support strategy to help Immediate women who are struggling with menopause and perimenopause. to continue living and working. healthy. Menopause or perimenopause comes with a variety of symptoms, some well known and some less so. We want to raise awareness of what menopause entails and support those who are going through it. By offering balance+, we are committed to caring for our people, driving the diversity agenda, and ultimately empowering our people with evidence-based knowledge and tools to help them thrive.

Gaele Lalahy, COO of balance+, said: “We are delighted to be partnering with Immediate, home to some of the UK’s most loved media brands. Recognize immediately what it means to be a confident menopause employer and is committed to breaking longstanding taboos around menopause and protecting her valuable female talent. Through the distribution of our Evidence-Based Balance app, Immediate employees will have access to much-needed medically-approved, evidence-based resources and tools to support their future health. and we hope this will set a precedent for other organizations to follow suit.

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