“Marketing Champions” with Kevin Namaky of the Gurulocity Brand Management Institute
Founder and CEO of Gurulocity Brand Management Institute
Website address: gurulocity.com
Each week on “Marketing Champions,” our host interviews media experts across the country. This week, our host speaks with Kevin Namaky of the Gurulocity Brand Management Institute. To learn more, visit https://gurulocity.com.
What is the biggest change in marketing you see coming in the next 2 years?
I think we’re about to see a counter-trend of spending away from digital media and back into traditional mass media and public relations.
Largely due to tighter privacy/data restrictions, less ability to legally capture data and track customers, and higher CPM/CPC which reduces or eliminates ROI for many brands. I have seen this first hand as a customer.
You’ll see bigger brands with more KPIs around awareness/mass impressions, and smaller businesses investing more in local/PR funnels versus online funnels.
What makes your business unique?
We are a marketing education company, serving consumer brands.
– According to a recent Gallup poll, seven out of 10 employees say that training and development strongly influences their decision to stay with a company.
– Yet companies only invest six minutes in training every six months, according to HR Professionals Magazine.
-In addition, kasperspiro.com reported that 62% of managers believe that their programs do NOT adequately meet the needs of their employees.
New brand managers leave their graduate programs with the belief that their MBA and on-the-job training will be enough to start or continue their careers.
Conversely, most CEOs and VPs believe that their teams are totally unequipped to do a great job, that they need to be micromanaged to get it right, and that they burn out easily.
In June, we will launch the Brand Management Accelerator Platform (BMAP) to address the lack of training and development felt by both.