LS Digital adds F1Studioz to its suite of digital marketing services: Best Media Info

Independent digital marketing transformation group LS Digital has added F1Studioz, an experience design and product strategy company, to its fold.

This merger will strengthen and enable LS Digital’s suite of services to provide marketers with integrated solutions that will help them along their digital marketing transformation journey.

F1Studioz brings its UI/UX expertise and design capabilities to the mix with a focus on international markets. F1Studioz counts among its clients The Home Depot, Carnegie Mellon University, Deutsche Telekom, ICICI Bank, Kotak Mahindra etc.

Speaking about the development, Prasad Shejale, Founder and CEO of LS Digital said, “We want to establish ourselves as the global leader in digital marketing transformation with capabilities in media, UI/UX, creative and communication, CX (MarTech), data and insights, and technological innovations. F1Studioz fits perfectly with our growth ambition in this regard. The co-founders, Santosh and Dhayan, are seasoned thought leaders in their field and I look forward to working with them on future projects.

Santosh Shukla, CEO and Co-Founder and Dhayan Kumar, Co-Founder and Chief Designer, will now be part of the broader management of LS Digital, they will continue to lead F1Studioz. “I am excited about the future of F1 with LS Digital. With our combined strengths, we are able to together deliver an integrated and comprehensive digital marketing transformation journey to our clients. It also opens up conversations with big players. companies when they want to work with a single partner instead of multiple, fragmented solution partners,” says Choukla.

Continuing that conversation, Dhayan Kumar said, “This integration gives us the ability to solve much bigger use cases and business problems. Customers around the world are looking for integrated solutions to reach their customers and with LS Digital, we would be able to meet this need.

With this move, LS Digital continues to move forward towards its goal of providing a comprehensive package of services necessary for digital transformation under one roof. In July 2022, LS Digital added CX capabilities to its list of offerings by integrating Langoor Digital.

F1Studioz will strengthen the company’s capabilities in the UI/UX and strategy space while giving it a foothold in foreign markets, particularly in the North American market.

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Cathy W. Howerton