SAN FRANCISCO, May 05, 2022 (GLOBE NEWSWIRE) — Look left Marketinga public relations and digital content and enterprise technology marketing agency, today announced that Matt Raven, vice president and chief digital officer, will speak at Healthcare and IT Marketing Conference (HITMC) 2022.
In his session entitled, Optimize content to fuel organic traffic growthRaven will discuss the science behind the art of content mapping for an inbound marketing plan and why brands should also integrate SEO data to improve their strategies.
The annual conference brings together the largest community of healthcare B2B and B2C marketers for focused sessions and networking. The session will take place May 9 at 11:35 a.m. ET in Foxborough, MA. A summary of the best takeaways is available on Look Left Marketing Blog.
“Despite the time and resources spent developing assets, more than 90% of content published online never receives a single click,” says Raven. “As healthcare companies become educators and publishers, they need to talk to both buyers and bots. My session will describe how companies can successfully implement digital content strategies, and I will present an example of how we have achieved this with our own clients.
If you are interested in content, digital marketing, SEO or PR services, contact Look Left Marketing at [email protected].
About Look Left Marketing
Look left Marketing is a public relations and digital content marketing firm specializing in infrastructure technologies. The Agency’s clients include some of the most innovative and disruptive companies in security, cloud, big data, open source, software-defined services, connectivity, computing healthcare, AI and automation – all the bits and bytes that make the digital world smarter and faster and safer.
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