KYSTAR, the media company for digital native football fans

UTRECHT, NETHERLANDS/ACCESSWIRE/January 15, 2022/ If there’s anything today’s successful entrepreneurs can attest to, it’s the power of following trends and taking the pulse of the market. To some extent, it is no longer enough to bridge the gap between consumers and what they simply want. In providing products and services, founders and business owners need to ensure that their target audiences are satisfied not only with their quality but also with their delivery. KYSTAR, the digital media company founded in 2014 by Koray Yalcin, has managed to secure a coveted place at the forefront of the industry by continuously keeping up to date with what can pique the interest of football fans.

Based in the Netherlands, KYSTAR is a company very aware of the power of digital technology and the ever-increasing number of people who are turning to online platforms as a source of entertainment and news. Since the current generation treats cyberspace as their second home, the company’s founder, Koray Yalcin, took the bold step of stepping into the saturated digital scene to provide football content accessible at the click of a button.

KYSTAR started as a YouTube channel that hosted videos born from Yalcin’s passionate mind. Since its launch, it has produced one viral video after another, a feat that not all creators can boast of having accomplished. The level of success the channel quickly achieved can be attributed to its unique way of delivering original football content and Yalcin’s deep understanding of the sport. As a football fan himself, he knew what the fans wanted to see.

Over the years, KYSTAR has continued its organic growth. This year, the YouTube channel reached over 500,000 subscribers and recorded a total number of 250 million views. In recognition of the importance of other social media platforms, this brainchild of Koray Yalcin has expanded its reach by establishing the brand on Instagram and, now, TikTok.

Knowing full well that each social media platform has its own distinct algorithms and approaches to capturing users’ attention, KYSTAR places great importance on making its offerings as personalized as possible. It takes into consideration what will appeal most to each site’s user base and goes to great lengths to deliver top-notch content.

KYSTAR has also been successful in gaining a loyal customer base due to its focus on current and future digital native football fans. From the outset, the modern media society has moved away from the outdated tendency to stick to the serious facets of the game, going beyond reports of game analysis and statistics by also publishing entertaining and funny messages. .

As social media remains a massive force, KYSTAR plans to continue using the various digital platforms to its advantage. In the coming years, he hopes to not only gain a few million subscribers on his accounts, but also create more quality content and collaborate with powerhouses in the industry.

Learn more about KYSTAR by visiting its website.

Company: KYSTAR
Email: [email protected]
Telephone number: +31 6 21986535


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Cathy W. Howerton