Kylian Mbappé’s new media company has just signed an agreement with the NBA
Kylian Mbappé’s new media company has just signed a multi-year partnership with the NBA to produce a range of content that will bring football and basketball fans together.
The Paris Saint-Germain player was in Brooklyn to attend the 2022 NBA Draft and finalize the new partnership, which will see his content company – Zebra Valley – create NBA content for fans around the world, focusing on impact sports culture.
Mbappé attended the draft with 15 boys and girls from his foundation who traveled from France and took pictures on stage with NBA commissioner Adam Silver and some rookies ahead of the draft.
“The strategic partnership between Zebra Valley and the NBA represents an important step in bringing together football and basketball fans around premium content by telling stories that matter,” said Mbappé. “We look forward to working with the NBA team to encourage dialogue between global communities and make cultural conversations more relevant.”
Mbappé only announced the formation of Zebra Valley this month as part of a deal with Hollywood agency WME Sports. The company’s goal is to create live, scripted and animated content in the areas of sports, music, art, technology, games and youth culture.
Perhaps the best example of athletes owning and producing their own media comes from LeBron James, who launched his own media platform with “Uninterrupted” and founded a production company that developed films including “Space Jam: A New Legacy “.
Partnering with the NBA in its first official move as a content creator will only increase KM10’s global appeal, especially in the United States, host country of the World Cup in 2026.
Read part one of Mo Mooncey’s new series “The Crossover: What Football Can Learn from the NBA” here.