Kartel Music Group – Head of Digital Marketing and Advertising (UK)

KARTEL MUSIC GROUP: Digital Marketing and Advertising Manager


Kartel Music Group is looking for a highly motivated and experienced Digital Marketing and Advertising Manager to join its growing marketing agency; Kartel Marketing Agency.

The Digital Marketing and Publicity Manager role will work closely with a roster of independent artists and label clients who will drive their digital marketing, social media and content goals and objectives. The role will focus on a range of advertising objectives from audience growth to fan engagement and sales conversion.

The role will be responsible for the daily planning and execution of digital marketing and advertising tasks for multiple concurrent campaigns.

This role requires a very diligent and attentive individual with strong organizational and effective communication skills. The role requires expertise and experience in social media, digital advertising, community management, influencer marketing and content creation.

The successful candidate will be a confident digital native. Experience working with CMS, design and editing software (Adobe, etc.) will be a distinct advantage for this role.

Responsibilities will include

Main duties

  • Create and execute impactful digital marketing and advertising campaigns across all relevant social media and digital platforms (GoogleTikTok, Meta, instagram, Amazon, SpotifySnapchat, etc).
  • Responsible for managing digital advertising accounts, business leads and third-party media buying agencies, maintaining clear administrative process and reporting structures.
  • Develop and execute innovative and impactful digital and social marketing plans;
  • Create digital marketing and advertising reports using Google Data Studio and other applications to gather and present real-time advertising data that will inform digital strategy and broader teams;
  • Manage advertising relationships with partners such as FacebookGoogle and TikTok, keeping an extended team up to date with changes and updates;
  • Promote education and innovation across the company in digital advertising and marketing;
  • Monitor artist fan communities and use insights to optimize digital marketing campaigns;
  • Creation and design, ability to commission impactful and engaging content for social and digital advertising purposes;
  • Commission and advise on content for effective influencer campaigns and help develop internal expertise and client education in the area of ​​influencer marketing;
  • Advocate for digital marketing best practices around first party data, usage, smart URLs, landing pages and digital marketing best practice policies;
  • Work alongside the extended Kartel marketing team and all other key internal and external stakeholders to create impactful digital advertising, marketing and influencer campaigns;
  • Work closely with artist, marketing and distribution teams to achieve key business and audience engagement goals.

What we are looking for:
High level of professional and demonstrable expertise in social media and digital platforms, inc; Google, YoutubeGoogleData Studio, Facebook, Instagram, Amazon, Twitter, TikTok, Reddit, Discord, Twitch and more;
Self-motivated digital native, highly detail-oriented, ability to multi-task and work to tight deadlines;
Exceptional eye for a strong visual aesthetic and what translates effectively to the platform;
Ability to use and interpret analytics and numerical data to inform decisions and advise key stakeholders;
Excellent organizational, communication and project management skills.

Qualifications and experience
  • Degree or equivalent business experience/education.
    5+ years of digital marketing experience in a digital agency, major label or marketing agency;
  • In-depth knowledge of Facebook/META Business Manager, Google Ads, Google Data Studio, TikTok and other advertising platforms and able to learn new platforms quickly.
  • Be a team player with strong organizational, communication and administrative skills.
  • Desirable experience with Adobe Creative Suite, Final Cut or similar video editing software

How to register

Please send a cover letter with examples of your recent work, along with your CV and salary expectations for the position to [email protected] Please include subject: Digital Marketing & Advertising Manager.

About Kartel Music Group

Kartel Music Group is a modern music service agency. We provide integrated solutions for marketing, campaign management, distribution and commercial services. Our clients include some of the best emerging and established independent artists, managers and record labels.

We are committed to reinventing the music industry to
creative entrepreneurs in the digital age. For more information, visit: www.kartelmusicgroup.com.

Cathy W. Howerton