Our client who is in the oil and gas sector requires the services of a Digital Marketing Manager to manage the services for the group and its subsidiaries as well.
Reporting line: communication manager
Summary of work
The successful candidate will be responsible for reviewing the Group’s online marketing strategies. He/she will plan and execute marketing campaigns, maintain and deliver content for organizations websites.
General Duties/Main Responsibilities:
- Manage the social media office under the supervision of the communications manager.
- Generate social media content on all of the Group’s social media platforms to generate publicity and increase the number of subscribers.
- Develop and manage digital marketing campaigns
- Manage all websites
- Optimize website content and social media channels such as Facebook, Twitter, Instagram, Tik-Tok, LinkedIn, etc.
- Track all website traffic flows and provide regular internal reports
- Correct any errors in online content and organize webinars and webcasts (if/when needed)
- Attend relevant networking events and product launches.
- Plan and monitor the Group’s ongoing digital presence
- Identify new digital marketing trends and ensure all brands (companies) are aware of industry developments.
- Maintain industry relevance by identifying and analyzing the latest digital trends and technological developments in mobile marketing
- Work from multiple locations
- Promote the brands, product sales and/or services of companies in the digital space
- Use and research the Internet and new media to reach new customers, generate leads and retain existing customers
- Analyze market research and plan promotions, contests and other creative marketing techniques based on research results.
- Work on “SEO” (search engine optimization) “on-page” and “off-page” of all pages of the site.
- Edit and publish content, videos, podcasts and audio content to online sites.
- Ensure timely payments of all applicable subscriptions required for promotions.
- Promote company products and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS and email marketing campaigns
- Conceptualize and implement digital marketing strategies across various platforms for all brands
Requirements/skills
- Proven work experience in social media (minimum of 4 years)
- Hands-on content management experience
- Excellent creative/editing skills
- Solid knowledge of SEO, keyword research and Google Analytics
- Excellent communication skills
- A core skill required for this role is writing and creating content
- Analytical and multitasking skills
- Attention to detail
- BSc/HND/OND in Marketing, Mass Communication or related field.
