Jake Paul enters sports betting with media company ‘BETR’

Founder and CEO Joey Levy and Founder and Chairman Jacques PaulI announced the creation of Betr. The first sports betting company focused on direct-to-consumer micro betting.

AFTER: Triller Announces “So You Think You Can Fight” Boxing Competition Series

As part of the company’s efforts, the two are also launching a new media venture for the next generation of sports fans. Betr sets out to disrupt gaming and legacy media, with a mission to do sports and betting.

Betr is the first direct-to-consumer sports betting company to focus primarily on micro-betting, a new form of betting that introduces instant gratification into the sports betting user experience by enabling moments that drive consumption sports in the United States – such as baseball game pitches and at-bats and football game play and practice – to become low-key betting opportunities.

Levy is the co-founder of Simplebet, the B2B technology company that pioneered US sports micro-betting by building the machine learning and automation infrastructure to enable this new form of betting to thrive. exist on a large scale.

Paul, who has 70 million social media followers and is one of Google’s most searched public figures, kicked off Betr’s media company launch with a preview of “BS with Jake Paul,” the first of many franchises that Betr will release as it aims to become the primary media platform for the next generation of sports fans.

The show will feature Jake, arguably sport’s most disruptive athlete-influencer and one of the world’s most famous Gen Z personalities, and his celebrity friends taking fans on a journey through the landscape of sport and sports betting through the eyes. of a top athlete.

AFTER: SOURCE SPORTS: Jake Paul’s Madison Square Garden fight canceled due to opponent weight issue

The show aims to become one of the most watched and engaged sports shows on digital with each episode featuring Jake, his co-hosts and guest celebrities/athletes as they discuss the hottest stories. Sport.

In addition to generating awareness and affinity for the Betr brand, Betr’s media business will independently generate revenue for Betr, with the company evaluating sponsorship opportunities for “BS with Jake Paul” and its other premium content initiatives.

“I co-founded Simplebet to simplify the sports betting user experience – to reconsider why sports betting products seemed uninterpretable to the casual fan who had never bet on sports before,” said Joey Levy, Founder and CEO. from Bethr.

Cathy W. Howerton