Issa Rae’s Hoorae Media Appoints Kaylin Cotton Chief of Staff

Issa Rae’s media firm Hoorae has named industry veteran Kaylin Cotton as their new chief of staff.

Prior to joining the Hoorae team, Cotton worked for Live Nation and Shondaland, bringing his vast experience in music, entertainment and television to support Rae’s ever-growing vision for the future of the media company.

Formerly Issa Rae Productions and relaunched under the new moniker in 2020, Hoorae is a multi-faceted media company that develops content across mediums and genres with the goal of continuing to break the boundaries of storytelling and representation. The company is made up of Hoorae Media for film, television and digital productions; Raedio, the music label in partnership with Atlantic Records; and ColorCreative, its management division.

Born in Los Angeles, Cotton began her career managing multiple retail outlets for Fortune 500 companies, including Target and Skechers, before transferring her leadership and management skills to the entertainment world. Cotton then served as the coordinator of Shonda Rhimes’ media company Shondaland, where she was responsible for developing brand guidelines and corporate events. In her most recent role at Live Nation, she specialized in internal communications and programming related to diversity, equity and inclusion. Notably, Cotton’s experiences rising through the ranks mirrored those of Rae (also from southern LA) – they were both often the youngest, one of the few women, and the only black person in the room – a perspective that will prove invaluable as it contributes to the company’s mission to create new avenues for black creatives and other people of color.

In his new role as Chief of Staff, Cotton occupies a pivotal position within Hoorae’s leadership team, working with each department head to streamline procedures and improve collaboration and communication between Hoorae, Raedio and ColorCreative. Cotton will also serve as an advisor and confidant to both Rae as CEO and the entire management team, acting as a sounding board for ideas before bringing those visions to life through planning and management. .

Cathy W. Howerton